4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
3 min read
Karin Roberts: Thu, Aug 07, 2025
On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired...
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2 min read
Karin Roberts: Thu, Feb 29, 2024
When it comes to trade shows, it's crucial to understand what they offer before selecting the right one for your business. One of the biggest...
3 min read
Karin Roberts: Thu, Jan 18, 2024
In the dynamic world of trade shows, where innovation and engagement collide, 2024 promises to be a year of transformative trends that will reshape...
2 min read
Karin Roberts: Tue, Sep 26, 2023
Business is faring well. The U.S. business-to-business (B2B) exhibition industry continues to rebound, according to the Center for Exhibition...
2 min read
Karin Roberts: Tue, Apr 18, 2023
Are you ready to have an engaging trade show booth display? Trade shows are done in person, with companies showcasing their products, services, and...
19 min read
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
3 min read
Karin Roberts: Thu, Sep 22, 2022
The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come...
2 min read
Karin Roberts: Tue, Sep 06, 2022
Today we’re talking about upcycled art, and why you should include it in your next event. Upcycled displays are fun, eco-conscious activations that...
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...