4 min read
Karin Roberts: Thu, Feb 08, 2024
Trade shows serve as a powerful platform that brings together businesses from the same industry, attracting hundreds, and sometimes even thousands,...
3 min read
Karin Roberts: Tue, Oct 24, 2023
Coming out of the pandemic, fears that events might struggle to reclaim their audience surfaced. But today, the audience is returning and expected to...
4 min read
Karin Roberts: Tue, Oct 10, 2023
Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show...
2 min read
Karin Roberts: Tue, Aug 15, 2023
A reported 80.4% of meeting professionals say in-person events are their organization’s most impactful marketing channel, according to a report by...
2 min read
Karin Roberts: Tue, Aug 01, 2023
T he exhibition industry has made a significant recovery in 2023 and has reached pre-pandemic levels in many parts of the world, according to UFI,...
4 min read
Karin Roberts: Tue, Jul 11, 2023
As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...
2 min read
Karin Roberts: Thu, May 04, 2023
Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Travel costs are rising...
4 min read
Karin Roberts: Thu, Apr 27, 2023
We’ll excuse you if your head is spinning due to the massive disruption that’s impacted the meetings and events industry in the last two years. While...
6 min read
Karin Roberts: Tue, Feb 14, 2023
Today, companies are racing to return to in-person events after discovering there is no substitute for personal connections. In business,...
6 min read
Karin Roberts: Wed, Dec 28, 2022
"Next year should be about growth, not about recovery,” notes Kristi White, chief product officer at Knowland, a provider of meetings-market...