3 min read
Karin Roberts: Tue, Apr 21, 2026
When attendees walk a crowded trade show floor, they don’t stop for paragraphs of text — they stop for visual impact. Before a single conversation...
3 min read
Karin Roberts: Thu, Apr 16, 2026
I recently attended **EXHIBITORLIVE—often called the “trade show of trade shows”—and as I walked the floor, one thing became very clear: standing out...
3 min read
Karin Roberts: Tue, Mar 17, 2026
The “Ring the Bell” Magic Wall Concept That Draws Crowds - Trade show floors are full of booths competing for the same thing: attention. Attendees...
3 min read
Karin Roberts: Thu, May 23, 2024
Trade shows are a dynamic, interactive, and highly competitive space where businesses look for attention and an opportunity to connect with potential...
3 min read
Karin Roberts: Tue, Apr 23, 2024
Going through the five steps of the trade show exhibit design process can save you money on your booth design, as well as headaches and re-work down...
4 min read
Karin Roberts: Tue, Mar 19, 2024
Neon signs have transcended their role as mere advertising tools, evolving into a cultural phenomenon that allows individuals to express themselves...
9 min read
Karin Roberts: Thu, May 11, 2023
Images are fundamental to digital content creation but you can NOT take a website image and turn it into a six foot banner in your trade show...
6 min read
Karin Roberts: Tue, Mar 21, 2023
Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your...
3 min read
Karin Roberts: Thu, Jan 05, 2023
Remember “Show and Tell” in Elementary School? We Do. And the fact that the memory of that experience lasts for a lifetime proves its staying power....
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...