3 min read
Karin Roberts: Tue, Dec 02, 2025
Even in the age of digital networking, trade shows remain one of the most effective ways to connect with your audience. Face-to-face interaction is...
5 min read
Karin Roberts: Thu, Apr 10, 2025
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough...
3 min read
Karin Roberts: Thu, Mar 27, 2025
Navigating the complexities of trade show events requires a strategic blend of physical and digital elements. By carefully planning each stage—from...
2 min read
Karin Roberts: Tue, Oct 15, 2024
Attending trade shows primarily aims to boost sales and secure new leads while on the show floor. Ultimately, you want a return on the investment of...
5 min read
Karin Roberts: Thu, Sep 19, 2024
I‘m garbage at gambling, and the two trips I’ve ever made to casinos are a testament to that. I remember losing $200 in Vegas when I was 21 — which,...
4 min read
Karin Roberts: Tue, Nov 21, 2023
Here they come! The keynote speech is over, and everyone is spilling onto the exhibit floor. But how do you sort through the throngs and engage your...
3 min read
Karin Roberts: Tue, Aug 29, 2023
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
2 min read
Karin Roberts: Thu, Nov 03, 2022
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through...
3 min read
Karin Roberts: Thu, Apr 21, 2022
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your...
5 min read
Karin Roberts: Tue, Apr 14, 2020
A sales opportunity is a qualified prospect who has a high probability of becoming a customer. An opportunity should have a pain point your product...