7 min read
Karin Roberts: Thu, Jan 13, 2022
We at TSNN can probably speak for a lot of event industry professionals when we say “good riddance 2021!” with perhaps more gusto than in past years...
2 min read
Karin Roberts: Tue, Sep 01, 2020
In light of damage the pandemic has inflicted upon the food-service industry, the National Restaurant Association Show is working to help the...
1 min read
Karin Roberts: Tue, Dec 17, 2019
It's as simple as ONE...TWO...THREE. You can have a great show or you can have a mediocre show. The old saying "you put into it what you get out of...
1 min read
Karin Roberts: Tue, Jun 04, 2019
ProMat is the material handling and logistics industry’s premier global event. It’s where 45,000 manufacturing and supply chain buyers from 115...
2 min read
Karin Roberts: Thu, Jul 28, 2016
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is...
1 min read
Karin Roberts: Thu, Jun 09, 2016
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
2 min read
Karin Roberts: Tue, May 10, 2016
Our big spring trade show exhibit season will be wrapping up at the end of this month - now is the time to ramp up for the fall season of trade show...