3 min read
Karin Roberts: Thu, Oct 24, 2024
Running an exhibition stand is a lot of work, and you could add to that work if you don’t plan how you’re going to manage your stand and train your...
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...
6 min read
Karin Roberts: Thu, Sep 05, 2024
Showing up at a trade show without a strategy to capture leads is akin to fishing without a net – you spot a sea of opportunities, but lack the means...
3 min read
Karin Roberts: Thu, Jul 11, 2024
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at trade shows might seem like an outdated tactic to...
2 min read
Karin Roberts: Tue, May 14, 2024
While 61% of exhibitors claimed unpredictable costs have a major influence on their decision to attend an event, 93% believe the quality of expected...
2 min read
Karin Roberts: Thu, Apr 25, 2024
Will you be participating in a trade show this year?? If so, did you know that 70% of all purchasing decisions start with information gathered at a...
6 min read
Karin Roberts: Tue, Jan 16, 2024
Sales is, in large part, the art of developing trust in a tight window. It‘s a consultative practice — one where buyers need to know that they, their...
2 min read
Karin Roberts: Thu, Nov 03, 2022
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through...
4 min read
Karin Roberts: Thu, Jul 16, 2020
You've spent hours prospecting: researching, making warm calls, reaching out after the trade show event via email and on social media. If you have...
5 min read
Karin Roberts: Tue, Apr 28, 2020
The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt...