Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it could even be found in the season. I think most would agree that great event design also includes some sort of creative element. The word “creative” is often defined as having the quality of something created rather than imitated. “Creativity” is defined simply as the ability to create. Unbeknownst to me (and certainly not intended), one day I happened upon my creative self. I found him odd at times, difficult to understand and slightly scary, but I welcomed him into my life just the same.
Trade Show Display Marketing Tips and Advice
When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs.Read More
It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.Read More
One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.
Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.
Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!Read More
SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look.Read More
When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again. However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?Read More
If you are like us - a picture says a million words. We therefore focus on trying to find graphics that match and communicate the words we are trying to say. People don't just want to see words but something that offers them an experience and when it comes to tradeshows, your booth can easily get lost in all the visual clutter on the show floor. Attendees passing by in the aisles are bombarded with colors, lights, and marketing, so it is up to you and your team to think through your messaging and branding to stand out to your target audience as they pass by. Work on creating powerful messages that speak to their specific needs and get the message across quickly and easily. Here are some FREE stock photo sites that can help you develop those creative graphics:Read More
Remember in school when you were asked to write a three-page paper on a subject you could only write a paragraph about? I’m sure you employed all the tricks—double spacing, using lofty, cumbersome, long-winded phrases to put as many words as possible in your sentences, widening the margins, etc. to make the paper the required length. Well, I must admit, I did too. However, as a trade show marketing and web content writer I am on the other end of the spectrum and usually required to edit my work down to the lowest word count possible. Why? So people will read it!
If we create content, we must be kind to our readers and write succinctly. They want your information, but they don’t have time to wade through excess verbiage!Read More
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming. “The conventional wisdom is that you get three to seven seconds of someone’s visual attention from a trade show display, but I don’t agree,” observes Dave Brown, vice president of sales for Optima Graphics, which makes large-format graphics for exhibits. “It gets you one glance. If I glance at a booth and there is something visually striking, I’ll stay.” So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few secrets of success from trade show experts.
Graphic designers have the difficult task of inventing new ways to communicate a specific message. In trade show booth design there are a few things to keep a close eye on. Here are my tips for effective exhibit design: