Trade Show Display Marketing Tips and Advice

The Ultimate Guide to the Best (Free!) Stock Photo Sites

Posted on Thu, Nov 08, 2018

It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.

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Topics: trade show graphics, graphic design, tradeshow graphics, graphics for a booth, graphics for an exhibit, digital graphics

Rocking Stock Photos for your Trade Show and Where to Find Them… for Free!

Posted on Thu, Oct 18, 2018

One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.

Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.

Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!

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Topics: trade show graphics, graphic design, digital graphics, graphics for a booth, graphics for an exhibit, tradeshow graphics

What is Silicone Edge Graphics?

Posted on Tue, May 23, 2017

SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look. 

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Topics: trade show graphics, tradeshow graphics, graphics for a booth, graphics for an exhibit, Tension Fabric Trade Show Displays, tension fabric designs, fabric booths

7 tips to help get your creative graphic juices flowing

Posted on Thu, Feb 04, 2016

When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again.  However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?

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Topics: graphics for a booth, trade show graphics, marketing messages, graphics for an exhibit, trade show messaging

Where do you get ideas for your trade show graphics?

Posted on Tue, Oct 20, 2015

If you are like us - a picture says a million words.  We therefore focus on trying to find graphics that match and communicate the words we are trying to say.  People don't just want to see words but something that offers them an experience and when it comes to tradeshows, your booth can easily get lost in all the visual clutter on the show floor. Attendees passing by in the aisles are bombarded with colors, lights, and marketing, so it is up to you and your team to think through your messaging and branding to stand out to your target audience as they pass by. Work on creating powerful messages that speak to their specific needs and get the message across quickly and easily.  Here are some FREE stock photo sites that can help you develop those creative graphics:

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Topics: graphics for a booth, trade show graphics, trade show tips, marketing messages, graphics for an exhibit, trade show messaging

How to Edit Your Content So People Will Read It

Posted on Tue, Oct 21, 2014

Remember in school when you were asked to write a three-page paper on a subject you could only write a paragraph about?  I’m sure you employed all the tricks—double spacing, using lofty, cumbersome, long-winded phrases to put as many words as possible in your sentences, widening the margins, etc. to make the paper the required length. Well, I must admit, I did too.  However, as a trade show marketing and  web content writer I am on the other end of the spectrum and usually required to edit my work down to the lowest word count possible. Why? So people will read it!

If we create content, we must be kind to our readers and write succinctly.  They want your information, but they don’t have time to wade through excess verbiage!

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Topics: graphics for a booth, Trade Show Marketing Tips, generating leads at trade shows, marketing messages, booth design

Secrets of Successful Trade Show Exhibit Messaging

Posted on Thu, Mar 06, 2014

A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming. “The conventional wisdom is that you get three to seven seconds of someone’s visual attention from a trade show display, but I don’t agree,” observes Dave Brown, vice president of sales for Optima Graphics, which makes large-format graphics for exhibits. “It gets you one glance. If I glance at a booth and there is something visually striking, I’ll stay.” So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few secrets of success from trade show experts.

Understand your market and build on your brand.

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Topics: graphics for a booth, marketing messages, exhibit investment, effective trade show business, graphics for an exhibit, marketing at trade show events

Five Tips for Effective Trade Show Booth Graphics

Posted on Tue, Oct 16, 2012

Graphic designers have the difficult task of inventing new ways to communicate a specific message. In trade show booth design there are a few things to keep a close eye on. Here are my tips for effective exhibit design:

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Topics: booth design, booth designs, custom exhibit designs, custom booth designs, exhibit designs, graphics for a booth, graphics for an exhibit, trade show design

Cutting through the trade show clutter

Posted on Tue, Oct 02, 2012

In 1970 the rock group, Five Man Electrical band, had a hit called “Can’t you read the signs.” You probably remember the refrain which went like this: "Signs, signs, everywhere there’s signs, Blockin the scenery, breaking my mind…”

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Topics: effective trade show business, marketing at trade shows, marketing messages, trades show results, graphics for a booth, graphics for an exhibit, marketing at trade show events, trade show booth planning

Another exhibit designer joins the creative team

Posted on Wed, Sep 12, 2012

St. Charles, IL., September 12, 2012 -  The Tradeshow Network Marketing Group, a Chicago-based trade show display design firm, is pleased to announce that Ms. Samantha Mancini has joined their design team as a graphic design artist.  She is a recent graduate of Eastern Illinois University, where she received a Bachelors in Fine Arts in Graphic Design with honors.  Her professional experience includes designing marketing materials for a local association  in the Chicago area and working as a marketing coordinator for the Eastern Illinois University Board.  She was the winner of the Susan Stevens Memorial Award in 2011 (at Eastern Illinois for an individual who has achieved a level of excellence in their field). Her skills include graphic design, photography, writing, HTML programming, and Flash action script.

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Topics: Trade Show Experience, Trade Show News, booth design, booth designs, graphics for a booth, graphics for an exhibit

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