Trade Show Display Marketing Tips and Advice

Your Guide to Colors: Color Theory, The Color Wheel, & How to Choose a Color Scheme

Posted on Tue, Aug 13, 2019

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.  I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, tradeshow graphics, graphic design, trade show themes

The Ultimate Guide to the Best (Free!) Stock Photo Sites

Posted on Thu, Nov 08, 2018

It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Rocking Stock Photos for your Trade Show and Where to Find Them… for Free!

Posted on Thu, Oct 18, 2018

One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.

Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.

Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Designer’s poster makes the cut at AIGA’s Sight Six Design Exhibition

Posted on Tue, Oct 10, 2017

The Chicago Architecture Biennial (CAB) is the largest architecture and design exhibition in North America. This year’s second edition features over 140 practitioners from 20 countries exhibiting all over the city of Chicago. One of those exhibits is AIGA Chicago’s Sight Six poster design contest. Located in the Chicago Cultural Center, the exhibit featured twelve poster designs that honor the Biennial’s theme “Make New History”. Each poster was inspired by one of the six anchor sites of the CAB and were on display September 12-30, 2017.

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Topics: trade show graphics, graphics for an exhibit, digital graphics, graphic design

What is Silicone Edge Graphics?

Posted on Tue, May 23, 2017

SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look. 

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Topics: graphics for a booth, tension fabric designs, trade show graphics, fabric booths, graphics for an exhibit, Tension Fabric Trade Show Displays, tradeshow graphics

7 tips to help get your creative graphic juices flowing

Posted on Thu, Feb 04, 2016

When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again.  However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?

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Topics: graphics for a booth, trade show graphics, marketing messages, graphics for an exhibit, trade show messaging

Where do you get ideas for your trade show graphics?

Posted on Tue, Oct 20, 2015

If you are like us - a picture says a million words.  We therefore focus on trying to find graphics that match and communicate the words we are trying to say.  People don't just want to see words but something that offers them an experience and when it comes to tradeshows, your booth can easily get lost in all the visual clutter on the show floor. Attendees passing by in the aisles are bombarded with colors, lights, and marketing, so it is up to you and your team to think through your messaging and branding to stand out to your target audience as they pass by. Work on creating powerful messages that speak to their specific needs and get the message across quickly and easily.  Here are some FREE stock photo sites that can help you develop those creative graphics:

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Topics: graphics for a booth, trade show graphics, trade show tips, marketing messages, graphics for an exhibit, trade show messaging

Very Cool Trade Show Booth Chairs

Posted on Tue, Apr 14, 2015

Need a way to dress up your booth space with some easily branded furniture?   The trendy cardboard chair has been discovered by larger and smaller brands throughout Europe and America. The FestivalChair is sturdy, trendy, cool, classic, cheerful, creative, stylish and informal. This multipurpose cardboard stool can be customized to match whatever theme you have chosen for your event.   These can be prepackaged flat - so they ship easily AND they don't add a ton of weight to your exhibit!  Think of the endless BRANDING possibilities!  

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Topics: interative booth, booths, booth design, lightweight displays, graphics for an exhibit, Custom Trade Show Exhibits, CHICAGO RENTAL BOOTHS

7 Trade Show Tips for Startups

Posted on Tue, Aug 26, 2014

So, you’re a new company, looking to expand your business and get your name out there.  You decided attending a trade show would be the best way to do this.  Exhibiting at a trade show is a fantastic idea.  Sales conducted on a face-to-face basis are still a very popular way to generate business, and a lot of it is done at a trade show.  Here are 7 tips to help take your company to the next level at a trade show.

1. Plan Ahead

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Topics: events in chicago, modular trade show booth, trade show costs, marketing at events, graphics for an exhibit

Secrets of Successful Trade Show Exhibit Messaging

Posted on Thu, Mar 06, 2014

A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming. “The conventional wisdom is that you get three to seven seconds of someone’s visual attention from a trade show display, but I don’t agree,” observes Dave Brown, vice president of sales for Optima Graphics, which makes large-format graphics for exhibits. “It gets you one glance. If I glance at a booth and there is something visually striking, I’ll stay.” So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few secrets of success from trade show experts.

Understand your market and build on your brand.

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Topics: graphics for a booth, marketing messages, exhibit investment, effective trade show business, graphics for an exhibit, marketing at trade show events

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