3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
5 min read
Karin Roberts: Tue, Jul 01, 2025
Explore a comprehensive array of strategic design and engagement tactics that transform your booth into an unforgettable experience for your target...
5 min read
Karin Roberts: Tue, Jun 24, 2025
Here are comprehensive and practical insights meticulously crafted to empower you in overcoming a wide array of obstacles that may arise in your...
8 min read
Karin Roberts: Thu, Mar 06, 2025
If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...
2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
3 min read
Karin Roberts: Tue, Sep 17, 2024
Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...
6 min read
Karin Roberts: Tue, May 21, 2024
Isn't digital marketing simply incredible? From its elegant solutions, intricate insights, to the ability to target an audience with precision, it's...
4 min read
Karin Roberts: Tue, Mar 12, 2024
Artificial intelligence (AI) has the power to become a transformative force in the meetings and events planning industry. As planners navigate a...
4 min read
Karin Roberts: Tue, Feb 20, 2024
It’s no secret that trade shows are one of the largest business development channels for organizations. They are a great place to showcase new...