Trade Show Display Marketing Tips and Advice

Can We Keep Guns Out of Meetings?

Posted on Thu, Aug 08, 2019

Scene: The Los Angeles Convention Center in downtown L.A., where a conference on international law is underway. Judges from all over the world are among the attendees. A woman approaches the registration desk to buy a pass for the day's program. No alarm bells go off: Her demeanor is professional; she is well-dressed and carrying a briefcase. On-site registrations are not unusual for this event.  But soon her behavior becomes suspect: She is asking a lot of questions and seems overly interested in the identities of the other attendees, especially those in the judiciary. The registration staff calls security, and the would-be delegate starts to get unnerved.    Then it unravels: Security finds a loaded gun in her briefcase. Her intent was to kill one of the judges inside, according to a meetings industry consultant who was present. Police arrive and the would-be assailant is quickly arrested.

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Topics: trade show plan, Trade Show Planning, 2019 trade show planning, trade show effectiveness, trade show safety

10 Common Event Planning Ethics & Etiquette Violations

Posted on Tue, Jul 30, 2019

If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no matter how much experience you have. But what you might not know is exactly what kind of gray area scenarios you can find yourself or your staff dealing with over time.  Here are the main ethical issues in event management you can expect to face at some point in your career – along with what to do if/when they happen! 

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Topics: Trade Show Marketing Tips, trade show management, trade show booth maketing, trade show motivation, trade show effectiveness, trade show fun

Your First Trade Show......

Posted on Tue, Jun 25, 2019

Your company has asked you to be their representative at a trade show event - you are feeling relaxed and confident. Before you hit the floor running tomorrow morning, there are key pieces of information you may have overlooked. Use this as a guide to help prepare to be an exhibitor or to attend the show like a pro.

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Topics: trade show plan, Trade Show Planning, trade show booth planning, tradeshow planning, event planning, marketing effectively at trade shows, trade show effectiveness, virtual reality for trade show events

Safeguarding Personal Data: Highlights for the Trade Show Industry

Posted on Thu, Jun 20, 2019

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

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Topics: Trade Show Ideas, Trade Show Marketing, Trade Show Marketing Tips, trade show business, tradeshow marketing, tradeshow checklist, trade show effectiveness

Tips for Inspiring Your Team During a Slump

Posted on Wed, Apr 17, 2019

You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before?  You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck.  The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think.   Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face to face strategy, trade show motivation, trade show effectiveness, trade show fun, trade show themes

Here's Why You Should Keep Exhibiting at B2B Trade Shows

Posted on Thu, Apr 04, 2019

While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's reinvigorated ability to get them face-to-face with critical buyers, even in today's digital world. 
If you have colleagues who look at seemingly old-school trade shows and think, "Why should we continue to exhibit?", the answer is because trade shows continue to provide so much value to B2B marketers – value that may be surprising at first glance.

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Topics: trends in trade show marketing, face to face strategy, effective trade show marketing, trade show motivation, motivating at trade show events, trade show effectiveness, virtual reality in your trade show booth

A trade show about trade shows

Posted on Thu, Feb 28, 2019

We just got back from EXHIBITORLIVE   2019 in Las Vegas - we are putting the final touches on a video that we will post soon that touches on all the different products that were showcased at the event.   This show is the most comprehensive educational event for trade show and event marketing professionals. Attendees come to solve their toughest challenges by seeing new ideas at work on the exhibit hall floor, or by discovering new solutions they can apply immediately to their face-to-face marketing programs.

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Topics: trade show av, las vegas trade shows, exhibiting in las vegas, trade show effectiveness, av rentals for trade show events, trade show themes, virtual reality for trade show events, virtual reality in your trade show booth

75 Tips to Generate Sales Leads From a Trade Show

Posted on Tue, Feb 05, 2019

In the internet age, trade shows probably are not your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or smart CRM with built-in prospecting capabilities can deliver good fit opportunities to you on a regular basis -- without you ever having to step foot outside the office.  But most every industry has one event that is the event.  Everyone who's anyone attends, and that includes your customers, competitors, and a heaping helping of potential buyers. Your company simply must be represented on the vendor floor -- no ifs, ands, or buts about it.

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Topics: trade show booth maketing, tips on how to sell at trade shows, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events, trade show effectiveness

8 Ways to Generate Sales Leads if You Don't Have Marketing Support

Posted on Thu, Jan 10, 2019

 Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online. And then convert them to leads so you can close more deals.  It mirrors the way people buy in today's digital environment and works in both B2B and B2C situations. But what if you don't have a marketing department or your marketing team doesn't practice inbound? What if you have to generate your own sales leads?  We of course feel that marketing in your trade show booth is the most effective means to obtain leads - but here are some additional options to help you:

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Topics: tradeshow selling, tradeshow strategy, trade show booth selling, trade show effectiveness

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

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Topics: interactive marketing at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, chicago trade show events, trade show effectiveness

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