Trade Show Display Marketing Tips and Advice

Transform your business and experience the new level of creativity with LG Transparent OLED Signage.   LG’s OLED technology, featuring self-lighting pixels, maintains accurate and vivid colors even when the display becomes transparent. It brings content to life, making it difficult for people to separate content from the real objects placed behind the screen. When people observe an object, having supplemental information can help provide a richer understanding.  In this case, LG Transparent OLED signage is the optimal solution. While clearly showing objects behind the screen,  it overlays information right over them so that viewers can easily see both the object and the relevant information without having to change their view.

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Topics: trade show av, av rentals, av rental for events, av rentals for trade show events, OLED Signage, transparent signage for a booth, transparent booth signage, Transparent OLED signage

There are questions that often come to your mind when you plan on renting a video wall. These questions must be answered before you take the plunge.

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Topics: trade show av, av rentals, led tiles, led video walls, av rental for events, modular led tiles

Today, we have the best possible equipment and techniques for video, sound and lighting. So why is it that AV at trade shows still manages to miss the target on occasion? Nevil Bounds muses on AV and its pitfalls on the show floor.  He shows you the pro's and con's of making the change, too much too little, lighting issues (at a trade show you do not have control of how much light is going to be on your booth), and the fact that you get what you spend on your AV rental.

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Topics: trade show av, av rentals, led tiles, led video walls, av rental for events, av rentals for trade show events, modular led tiles

We just got back from EXHIBITORLIVE   2019 in Las Vegas - we are putting the final touches on a video that we will post soon that touches on all the different products that were showcased at the event.   This show is the most comprehensive educational event for trade show and event marketing professionals. Attendees come to solve their toughest challenges by seeing new ideas at work on the exhibit hall floor, or by discovering new solutions they can apply immediately to their face-to-face marketing programs.

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Topics: trade show av, las vegas trade shows, exhibiting in las vegas, trade show effectiveness, av rentals for trade show events, trade show themes, virtual reality for trade show events, virtual reality in your trade show booth

Have you ever thought of bringing Virtual Reality into your trade show booth?  Here are some basics to use that were reviewed throughout 2018, spending a considerable amount of time thinking and writing about virtual reality (VR) and attending VR developer conferences, experimenting with using different headsets, and conducting research on public sentiment toward the technology.

Now, with VRX -- an annual VR industry conference and expo -- in session this week, I've gotten a glimpse at where things stand with this still-somewhat-emerging technology, and where it could go in the year to come. As 2018 draws to a close, here is the state of VR.

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Topics: trade show av, av rentals, av rental for events, av rentals for trade show events, virtual reality for trade show events, virtual reality in your trade show booth

CES 2019,   One of our favorite shows to participate in for the year.  The trade show booths are so unique based on some of the other events we do and there is so much technology being used - everything is pushed to the envelope!  The biggest difference in this show that we see is the use of  AV RENTALS - specifically some of our LED panels.  Here are some of the big announcement made at the trade show event last week from some major players:

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Topics: trade show av, av rentals, rental exhibits for CES, rental displays for CES, ces show, led tiles, led video walls, av rental for events, av rentals for trade show events, modular led tiles

Contracting audiovisual services is one of those areas of meeting planning that can be a mystery—and a potentially expensive mystery—for veterans and newbies alike.  Planners venturing outside of their comfort zone and into the tech- and labor-intensive realm of the AV supplier can arm themselves with knowledge by asking the following five questions.

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Topics: trade show av, av rentals, video in exhibit panels, led video walls, av rental for events, transparent display boxes, av rentals for trade show events, modular led tiles

Event planners are on the forefront of embracing new technology to add excitement and engagement to meetings and special events, but going with the very latest technology can be a budget breaker. Now, with the advent of LED video walls, it’s possible to make a huge impact at an affordable price point. Whether you are looking to have a dynamic backdrop for a keynote presentation or an interactive entryway to your event, LED video technology can make a lasting impression on your guests.

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Topics: trade show av, av rentals, led tiles, led video walls, av rental for events, touch screens, kiosk for trade show events, av rentals for trade show events, modular led tiles

When exhibiting, any successful trade show booth captures the attention of the attendee so the exhibitor can educate them about their product, service, or business.  Many trade show booths use pop up displays, retractable banner stands and backdrops for their booth.  A new product that has recently been introduced for trade show booths is a 22” or 32" table top digital kiosk.  Fascinating trade show attendees has never been easier than with this new light weight, portable display.

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Topics: digital graphics, digital signage,, trade show av, av rentals, video walls, video in exhibit panels

If you're an exhibition organizer, you may be wondering how your peers are handling some of the critical issues

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Topics: event planning, trade show av, event technology, av rentals