Trade Show Display Marketing Tips and Advice

Interactive Walls that are affordable for your meetings!

Posted on Tue, Nov 06, 2018

Event planners are on the forefront of embracing new technology to add excitement and engagement to meetings and special events, but going with the very latest technology can be a budget breaker. Now, with the advent of LED video walls, it’s possible to make a huge impact at an affordable price point. Whether you are looking to have a dynamic backdrop for a keynote presentation or an interactive entryway to your event, LED video technology can make a lasting impression on your guests.

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Topics: av rental for events, av rentals for trade show events, av rentals, trade show av, touch screens, modular led tiles, led video walls, kiosk, led tiles

10 Tips for Customer Service and Relations

Posted on Thu, Nov 01, 2018

Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication. On a company level, this delivery is more important than ever.  No matter what your industry is, you have to put others first. While you may see short-term gain by putting your company's interests above all else, that gain will never turn into long-term, reliable growth.
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Topics: keeping customers, trade show customer, customer island exhibits, selling in your exhibit space

The Best Way to Reach Out to a Prospect For the First Time, According to 20+ Sales Experts

Posted on Tue, Oct 30, 2018

We think TRADE SHOWS are the best way to touch a prospect.  But in between your shows you might want to look at these tips:  For years, there’s been a debate raging in the sales community: When reaching out to a prospect for the first time, should you call or email?  After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting. If you don’t use the right medium, they’ll be less receptive to your message (and that’s assuming they engage at all).

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Topics: trade show effectiveness,, trade show follow-up, motivating at trade show events, attracting an audience, selling in your exhibit space, trade show selling, prospecting at trade shows

How to Tell Your Brand Story Across Sales, Marketing, and Services

Posted on Tue, Oct 23, 2018

Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same on a global scale. The exact origin of speech is unclear. What we do know is that somewhere between 2 million and 50,000 years ago, early humans uttered their first words into the primordial gloom. We haven’t shut up since.  Mass globalization and the technology accelerating it have breathed new relevance into storytelling, enabling us to build bridges and form business relationships with customers and suppliers around the world. Business storytelling of this kind is neither new nor revolutionary. However, much of the current rhetoric surrounding brand storytelling focuses either on the applications of storytelling in business, the science behind it, or the practical aspect of incorporating a narrative into content.

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Topics: Trade Show Strategy, storytelling, face-to-face marketing, face to face strategy

Rocking Stock Photos for your Trade Show and Where to Find Them… for Free!

Posted on Thu, Oct 18, 2018

One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.

Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.

Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!

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Topics: trade show graphics, graphic design, digital graphics, graphics for a booth, graphics for an exhibit, tradeshow graphics

How to Make the Perfect Follow-Up Sales Call in 2018

Posted on Tue, Oct 16, 2018

If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six companies, and 15,000 leads and synthesized findings to bring salespeople scientific answers to age-old questions like “What are the best days to call my prospects?” and “What time should I contact my leads?

This kind of research is invaluable to reps. It helps them plan their weeks, maximize the impact of each call they make, and become more efficient, successful salespeople.  But have salespeople begun to rely too much on these numbers?

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Topics: trade show effectiveness,, creative messaging, trade show sales strategy, trade show sales, marketing messages, selling at medical events

The Tradeshow Network Marketing Group Offers New High-Tech AV Rental Solutions

Posted on Fri, Oct 12, 2018

Chicago – The Tradeshow Network Marketing Group now offers affordable rentals of the latest digital signage and video walls for trade show exhibits, corporate events and meetings nationwide. The TTNMG staff custom designs the video technology to work for the event, the space and the venue.

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Topics: led tiles, led video walls, av rentals for trade show events, av rental for events, bmatrix panels, modular led tiles, touch screens, kiosk, transparent display boxes

26 Psychological Biases to Help You Sell Better and Faster

Posted on Thu, Oct 11, 2018

For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions. Unfortunately, we don't usually recognize these patterns as strange. Since they're unconscious, they seem normal. Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.

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Topics: trade show effectiveness,, keeping customers, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, attracting an audience, trade show booth selling

My Wacky To-Do List System That Has Helped 1,000+ People

Posted on Tue, Oct 09, 2018

For all my trade show marketing mangers trying to get ready for the 2019 Trade Show Exhibit Season - here is some help!  Warning: This post will only appeal to productivity nerds and people who are super busy.   And I’m talking the trying-to-juggle-127-different-tasks-at-once type of busy. Because a few years ago, that was me.  I tried every possible to-do list method to keep my brain from exploding ... but I’m so scatterbrained that NOTHING worked. So I kept experimenting with other people's methods until I said screw it, and created my own system.

Progressively, this led to a to-do list system that has helped thousands of people.  And no -- that's not an exaggeration.

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Topics: trade show effectiveness,, trade show follow-up, trade show motivation, effective trade show marketing, planning for your trade show event, trade show sales strategy

6 Reasons You’re Not Successful at Trade Show

Posted on Thu, Oct 04, 2018

It’s a hard truth: most exhibitors aren’t as successful as they could be.  Do they realize they’re setting themselves up to fail? Probably not.  The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. Hopefully you don’t see yourself in these examples, but in case you do … now is the time to make a lasting change!

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Topics: trade show effectiveness,, trade show display search, tradeshow selling, Custom Trade Show Exhibits, trade show rental displays

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