Trade Show Display Marketing Tips and Advice

How to Make the Best Follow-Up Sales Call in 2019

Posted on Tue, Jan 15, 2019

These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying whether the phone is even the best way to follow up with leads today.  That answer is "Yes." A recent study by sales pro Marc Wayshak shows the phone is still the best tool in selling, with 41.2% of respondents naming their phone as their most effective sales tool.  So after your trade show event - conduct your follow-up to your booth leads by using this advice!

Read More

Topics: trade show selling tips, trade show booth selling, tradeshow success, selling at medical events, tips on how to sell at trade shows, tradeshow selling

8 Ways to Generate Sales Leads if You Don't Have Marketing Support

Posted on Thu, Jan 10, 2019

 Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online. And then convert them to leads so you can close more deals.  It mirrors the way people buy in today's digital environment and works in both B2B and B2C situations. But what if you don't have a marketing department or your marketing team doesn't practice inbound? What if you have to generate your own sales leads?  We of course feel that marketing in your trade show booth is the most effective means to obtain leads - but here are some additional options to help you:

Read More

Topics: trade show effectiveness,, tradeshow strategy, tradeshow selling, trade show booth selling

HOW TO DESIGN A TRADE BOOTH THAT CAPTIVATES (AND SELLS)

Posted on Thu, Jan 03, 2019

Attending a trade show on behalf of your business can be a great opportunity to grow your brand and gain
exposure, but with a venue buzzing with hundreds of other businesses, it can be difficult to stand out among the
crowd. It’s important to have an inviting and captivating trade booth that draws in attendees and sparks a
conversation.  Here are 4 things you can do to design your trade show booth to both attract attendees and sell your product or service:

Read More

Topics: trade show themes, unique trade show booths, modular led tiles, marketing effectively at trade shows, tips on how to sell at trade shows, Trade show booth designs

37 Sales Apps Every Rep Needs on Their Phone in 2019

Posted on Thu, Dec 20, 2018

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With this in mind, mobile access to sales systems aren't just a nice to have -- they're a necessity.

But besides company software, salespeople can also download productivity, educational, travel, sales tools, and other just plain useful apps for work to optimize their time away from their desks.   Here are some of our favorites.

Read More

Topics: selling in your exhibit space, tips on how to sell at trade shows, selling in your trade show booth, trade show selling tips, selling on the trade show floor, tradeshow selling

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

Read More

Topics: trade show effectiveness,, chicago trade show events, motivating at trade show events, trade show motivation, trade show exhibit design tips, interactive marketing at trade shows

The Hard Truth About Your Customers

Posted on Thu, Dec 13, 2018

Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so you can adjust the height.  The desks arrive quickly, the setup is easy, and although they all go up, one of them doesn't come down. You can't figure it out on your own, so the easiest way to get this fixed is to jump on a phone call.

You follow the prompts on the automated menu and wait patiently on hold for an answer, only to have to spell out your last name and phone number over and over again while the customer support team keeps putting you on hold and passing you between employees who can't solve your problem.  After the better part of an hour has elapsed, you hang up -- with the desk now functioning properly, but you're feeling distinctly frustrated by the experience.

Read More

Topics: trade show customer, trade show customers, effective trade show marketing, trade show follow-up, trade show effectiveness,, trade show consulting

Who wants something FUN at your next trade show event?

Posted on Tue, Dec 11, 2018

Need a unique idea for your exhibit space at your next trade show event?  Step inside the fun this winter with Giant Snowglobe! This major attraction is the first of its kind in the United States and features an exciting winter wonderland photo experience like no other. Explore this giant inflatable snow globe complete with holiday décor elements and a large artificial snow play area. A great photo op for up to 6 guests – just enter, play, pose and take home a great photo souvenir from Giant Snowglobe!

Read More

Topics: trade show effectiveness,, Trade Show Marketing, trade show themes, unique trade show booths, trade show globes, trade show fun

5 Essential Questions to Ask Your AV Team

Posted on Wed, Dec 05, 2018

Contracting audiovisual services is one of those areas of meeting planning that can be a mystery—and a potentially expensive mystery—for veterans and newbies alike.  Planners venturing outside of their comfort zone and into the tech- and labor-intensive realm of the AV supplier can arm themselves with knowledge by asking the following five questions.

Read More

Topics: av rental for events, av rentals, av rentals for trade show events, trade show av, transparent display boxes, modular led tiles, led video walls, video in exhibit panels

5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Posted on Thu, Nov 29, 2018

In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.  However, showcasing your product or service in real life still has high sales potential today. 82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. Trade shows can also help you connect with other players in your industry, market your brand to a large audience, and gather feedback about your products. To help you get the most out of your next trade show, we’ve compiled five effective strategies for selling your products at your booth. And hopefully, they can help you instantly attract your visitors’ attention and convince them to buy on the spot.

Read More

Topics: trade show effectiveness,, motivating at trade show events, marketing effectively at trade shows, trade show display design tips, attracting an audience, tips on how to sell at trade shows

The Secret to Asking Sales Questions Assertively, Not Aggressively

Posted on Tue, Nov 27, 2018

When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more aggressive than assertive ones. When the salesperson leads with intent or context, prospects can feel pressured to respond a certain way. Getting right to the point, on the other hand, makes prospects feel like they can answer however they’d like.

Read More

Topics: trade show effectiveness,, motivating at trade show events, tips on how to sell at trade shows, selling in your trade show booth, tradeshow success

Need More Help?

1. Sign Up For Monthly Tips!

2.  Request a Catalog

custom exhibit catalog

Trade Show Blog