Trade Show Display Marketing Tips and Advice

Trade Show Booth - Material Handling FAQs

Posted on Tue, Jul 16, 2019

All due respect to Benjamin Franklin, but I believe there are three certainties in this world: death, taxes, and material-handling (aka drayage) fees. And like the former two, the latter is a complicated topic that is difficult to fully grasp. Here, then, are answers to the most frequently asked questions related to drayage that I receive from clients and newbie exhibitors. Before we go further, let me say that while the fundamentals of material handling are essentially the same across the industry, each event and venue may have unique practices and regulations. Therefore, I always recommend giving each show's exhibitor-services manual a careful read.

What are drayage fees used for?
Drayage is charged by the general service contractor (GSC) and covers the one-way cost of moving an exhibitor's freight off of its carrier's vehicle and to the booth space. I describe it as a one-way fee because technically it is only charged for inbound freight. Material-handling charges are used by the GSC to cover the cost of operating the advance warehouse and the venue's marshaling yard, the wages of the forklift operators and other laborers, the expense of owning and maintaining the forklifts themselves, and other show expenditures.

How is drayage calculated?
Material handling is billed by hundredweight, or CWT. (The letter C comes from the Latin word centem, which means "hundred.") What that basically means is that drayage is calculated by weighing each piece of freight and rounding that number up to the next 100 pounds. So 212 pounds is equal to 3 CWT, 489 pounds is equal to 5 CWT, etc. Unless an item is especially oversized, freight dimensions are usually not a factor when calculating drayage.

How your freight is packed will determine which CWT rate you are charged. Crated freight has the least expensive CWT because it is the easiest to store and move. Palleted freight is generally more expensive than crated, since it requires more care during unloading and transport. And then there are "special handling" items, which include anything needing additional time, equipment, or labor to move, e.g., an oversized piece of exhibitry, a tech-laden display, etc. Consequently, this freight is charged the highest rate per CWT. For example, at a recent foodservice expo, the rate for crated freight was $104.50 per CWT, while special-handling freight was charged $176.75 per CWT. Read More

Topics: chicago trade show services, Trade Show Marketing Tips, trade show services, trade show costs, trade show services in chicago, material handling

24 Hours Isn't Enough? Here are 10 Ways to Find More Time in Your Day

Posted on Thu, Jul 11, 2019

Sometimes it seems like there is never enough time in the day to accomplish your goals. Here are a few tips that help me to squeeze just a little bit more time out of each day. There was a time not that long ago where it seemed like I worked nonstop but still felt like I hadn't accomplished anything. Even worse, I would look at the clock and exclaim, "Where did the day go?" I wished that there was a genie that could magically give me an extra hour or two.  Unless you're Aladdin, no genie will grant such a wish. Instead, you have to buckle down and discover clever ways to find more time in your day. Though it may sound impossible, you can find that time if you use these 10 tactics.

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Topics: managing your trade show, trade show calendar, trade show management, trade show motivation

10 Awful Trade Show Activities To Avoid

Posted on Tue, Jul 09, 2019

Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during, and after your event. It means choosing trade show activities that will boost your presence and advance your goals.It also means avoiding certain trade show activities that will ruin all your hard work. These activities are common pitfalls that too many previous exhibitors have fallen into.  Do too many of them, and you will waste your marketing investment.  Here are 10 trade show activities to avoid:

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Topics: Trade Show Promotional, selling in your trade show booth, trade show booth maketing, marketing effectively at trade shows, trade show fun, trade show games

Conventional Wisdom - McCormick Place, Chicago, Illinois

Posted on Thu, Jun 27, 2019

The crown jewel of the Windy City's expo and event scene, McCormick Place is just minutes from downtown Chicago and welcomes nearly 3 million visitors each year. The state-of-the-art convention center is the largest in North America and comprises four buildings: the North and South buildings, the West Building, and the Lakeside Center. Together, they account for 2.6 million square feet of exhibit halls, 170 meeting rooms (for a total of 600,000 square feet of meeting-room space), six ballrooms, and four theaters – one of which can seat more than 4,200 people. The center's West Building is LEED certified, denoting it as an eco-friendly trade show venue.  Find out more!
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Topics: events in chicago, chicago trade show services, chicago trade shows, trade show display company in Chicago, island rentals in chicago, rental exhibits in chicago, CHICAGO RENTAL BOOTHS, chicago trade show events

Your First Trade Show......

Posted on Tue, Jun 25, 2019

Your company has asked you to be their representative at a trade show event - you are feeling relaxed and confident. Before you hit the floor running tomorrow morning, there are key pieces of information you may have overlooked. Use this as a guide to help prepare to be an exhibitor or to attend the show like a pro.

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Topics: trade show plan, Trade Show Planning, trade show booth planning, tradeshow planning, event planning, marketing effectively at trade shows, trade show effectiveness, virtual reality for trade show events

Safeguarding Personal Data: Highlights for the Trade Show Industry

Posted on Thu, Jun 20, 2019

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

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Topics: Trade Show Ideas, Trade Show Marketing, Trade Show Marketing Tips, trade show business, tradeshow marketing, tradeshow checklist, trade show effectiveness

Event Follow-up Makes (Dollars and) Sense

Posted on Tue, Jun 18, 2019

Why do you spend time, money, energy, resources on events? Going into your events, do you know what results you are pursuing? Common goals include increased event registration, increased brand and/or market leadership positioning, and increased revenue generation.  Often, achieving these goals is talked about in terms of return on investment (ROI). But for events, I believe we should instead be looking for a “return on your moment” (ROM), which encompasses more than just revenue measurement.  

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Topics: trade show exhibit planning, tradeshow planning, exhibit planning, planning for your trade show event, event planning, trade show follow-up

Where are the leads?

Posted on Thu, Jun 13, 2019

Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company. Unfortunately, the majority of reps use ineffective and outdated sales prospecting techniques, instead of the effective practices that could actually lead to a higher volume of well-qualified leads. Just like every other aspect of the sales process, you need to put in the effort and focus required. This is the only way to prospect efficiently so that you don’t waste your time on unqualified leads that aren't suited for your product or service.

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Topics: selling in your trade show booth, trade show sales strategy, trade show sales, trade show selling tips, tips on how to sell at trade shows, selling in your exhibit space, trade show booth selling

NRA Trade Show Exhibits

Posted on Tue, Jun 11, 2019

It is a wrap for the 2019 NRA show - and it was a good one!   The National Restaurant Association Show is the place to explore everything that’s happening in the industry—from equipment and supplies to food & beverage to technology, it’s all here.  Learn, experience, network, sample, and test all the latest things.  It was their 100TH anniversary - and as you walked into the venue they were serving up cake for all attendees.  But the best part was the FOOD our exhibitors were handing out and we got to taste them all!  Take a look at our video of all the awesome trade show booths.

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Topics: Trade Show Ideas, exhibit designs, custom exhibit designs, Rental booth, 20x20 rental exhibits, rental exhibits in chicago, NRA CHICAGO, NRA Show, nra rental booths

How Marijuana Is Transforming the Event Industry

Posted on Thu, Jun 06, 2019

Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. and the number is growing!!   As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings,  trade show events, and more. Read More

Topics: trade show attendees, marketing effectively at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, trade show fun

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