YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be something you are thinking of doing eventually, you should consider making it part of your trade show marketing plan sooner rather than later. Event video coverage is a great way to build brand awareness for your company and get people interested in and excited about what you do.  Here are 10 reasons why  a video should be incorporated into your trade show exhibit:

Has more of a buzz feeling   

Has a more powerful message then just reading something on a screen

Tells a more personal story to a maximum number of people

Provides more human interaction

Adds depth and character to the people that are watching it

Can be used in a variety of marketing platforms

Enhances your product/solution

Can last a lifetime 

It is an effective way to convey who you are and your message to your audience

Provides a media to hit a large number of people in a short period of time

A video is undoubtedly the most powerful way to evoke people’s emotions. Customer stories or micro-documentaries about your brand can feature things traditional content does not. Your clients may not feel the urge to run out and purchase your product from watching your emotion-filled video, but it may inspire them in a more subtle way to make a purchase another day. Triggering emotion in marketing has been proven to positively impact consumer decision making.