Trade Show Display Marketing Tips and Advice

How To Measure Trade Show Success

Posted on Tue, Sep 03, 2019

According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70 percent оf these еxhіbіtоrѕ set no ѕресіfіс оbjесtіvеѕ or goals fоr their exhibits. In 2019, event marketing teams should find ways to become goal-driven, and metrics are the place to start.  There are two types of metrics to utilize: hard metrics and soft metrics. The parameters attached to hard metrics serve as strong indicators and imply action items. Soft metrics are all about engagement and awareness. For example, the number of likes, comments and shares on social media are soft metrics. 

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Topics: trade show success, effective trade show business, tradeshow success, trade show costs, trade show selling tips, trade show roi

Brainstorming ideas for trade show booth designs

Posted on Fri, Jan 15, 2016

Trade shows are an excellent way to highlight your company’s goods or services. It allows you to market your brand to hundreds or thousands of potential customers in a relatively short time frame. The one thing to remember about trade shows is that you have one chance to shine and one opportunity to turn each visitor to your booth into a customer. The first thing that trade show attendees are going to notice is your booth design. You literally have about five seconds to grab their attention or watch them walk away. Here is a look at the top ten things to remember when brainstorming trade show booth designs.

1. Objective
Before you even sit down to discuss your booth design, you and your team must first develop a professional objective for the trade show. Is your goal to gather customer contact information, increase the recognition of your brand, or get people talking about your company, or is making sales your main goal? This is important information to know and is essential to aid in the development of your booth design.

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Topics: booth designs, trade show display design, marketing messages, booth design, effective trade show business

The Ultimate Guide to Tradeshow Lead Generation

Posted on Thu, Jun 25, 2015

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  • Booth staff training tips.
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Topics: trade show leads, prospecting at trade shows, booth design, effective trade show business, marketing at trade show events

Top 50 Trends Affecting Trade Shows and Events in 2015

Posted on Tue, Jun 16, 2015

GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in Trade Shows and Events. The trends are divided into four categories:  Budgeting and Planning, Marketing, Technology, and Design. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing mix. Event and trade show programs have become fully high-tech engagements that connect and engage—before, during and after an actual event or trade show. The result? Stronger marketing programs powered by stronger experiences. Welcome to the future of marketing… and welcome to the fourth-annual Trend Tracker, produced by Global Experience Specialists (GES). As always, Trend Tracker provides a rapidrelease checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2015... and beyond. 

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Topics: generating leads at trade shows, booth designs, trade show budgets, effective trade show business, marketing at trade show events

Is your trade show marketing program on target for 2015?

Posted on Tue, Apr 28, 2015

How is your trade show marketing efforts been going so far this year?  According to the results of the 2015 Economic Outlook Survey by Exhibitor Magazine, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, the future of face-to-face marketing is bright, despite a statistical stagnation of both marketing budgets and the number of regional, national, and international shows at which companies plan to exhibit. In fact, 87 percent of exhibit and event marketers are confident that their company's trade show programs will achieve increased returns in 2015.

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Topics: Trade Show Marketing Tips, tradeshow marketing, effective trade show business, marketing at trade show events

Spring Cleaning for Exhibitors

Posted on Thu, Apr 16, 2015

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: Trade Show Ideas, marketing at trade shows, trade show booth planning, effective trade show business, marketing at events, Trade Show Budget

5 Ways to get the most out of your AV supplier

Posted on Tue, Mar 24, 2015

TECHNOLOGY IS THE UNSUNG HERO OF MOST EVENTS. If everything functions perfectly, you barely notice it, but if the lights go out, the video stops working or the sound is off, it’s all you’ll remember. Don’t leave A/V up to chance. Here are the five things you should know to get the best results from your supplier.

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Topics: ipad trade show supplies, interative booth, trade show technology, effective trade show business

Modern ways to crush your trade show competition

Posted on Tue, Mar 03, 2015

There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other,smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

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Topics: planning for a trade show, marketing messages, exhibit investment, effective trade show business, chicago trade shows, marketing at trade show events

What trade show events are the "best fit" for you?

Posted on Thu, Feb 19, 2015

So you have been exhibiting for a while or just started - the investment is big - so you want to make sure you are attending the right trade show events.  According to the Center for Exhibition Industry Research, closing a lead generated from a trade show costs 62% less than a field-originated lead. This is a GREAT deal as long as you get in gear and plan for your next trade show opportunity properly!   Trade shows, conventions, other exhibitions give you a unique opportunity to generate new leads, find new suppliers, check out what the competition is doing, network and other great advantages you wouldn’t get elsewhere.  But, if you want to effectively accomplish all these things without wasting your time, you must plan carefully.

Tradeshow planning means choosing the show with the best ‘fit’ for your organization, setting clear objectives and goals, creating an effective trade show booth, with the right promotional giveaways, and having the change to promote your presence, through social media, e-mail marketing, networking, the list of marketing channels goes on.  How do you get this done before the show, with all of the planning that goes into your trade show booth and presence AT the show?  Here are a few tips to get you started with effective tradeshow planning.

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Topics: events in chicago, chicago trade show services, planning for a trade show, effective trade show business, marketing at trade show events

Give attendees what they want

Posted on Thu, Jan 29, 2015

When planning your upcoming trade show exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others who have a say within your company) want to show off?

Perhaps you’re not even sure what attendees want in the first place. That’s where studies done by the Center for Exhibition Industry Research (CEIR) come in handy. Earlier this month, they released a report titled “Quick Guide on Attendee Preferences by Industry Sector”which includes answers from 421 respondents in 14 industries. And while the ranking of answers may vary somewhat by industry, the top two shopping-related reasons attendees go to trade shows are consistent across the board:

  1. See new technology
  2. Ability to talk to experts
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Topics: trade show leads, generating leads at trade shows, trade show booth planning, effective trade show business, marketing at trade show events

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