According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70 percent оf these еxhіbіtоrѕ set no ѕресіfіс оbjесtіvеѕ or goals fоr their exhibits. In 2019, event marketing teams should find ways to become goal-driven, and metrics are the place to start. There are two types of metrics to utilize: hard metrics and soft metrics. The parameters attached to hard metrics serve as strong indicators and imply action items. Soft metrics are all about engagement and awareness. For example, the number of likes, comments and shares on social media are soft metrics.Read More
Trade Show Display Marketing Tips and Advice
Trade shows are an excellent way to highlight your company’s goods or services. It allows you to market your brand to hundreds or thousands of potential customers in a relatively short time frame. The one thing to remember about trade shows is that you have one chance to shine and one opportunity to turn each visitor to your booth into a customer. The first thing that trade show attendees are going to notice is your booth design. You literally have about five seconds to grab their attention or watch them walk away. Here is a look at the top ten things to remember when brainstorming trade show booth designs.
Before you even sit down to discuss your booth design, you and your team must first develop a professional objective for the trade show. Is your goal to gather customer contact information, increase the recognition of your brand, or get people talking about your company, or is making sales your main goal? This is important information to know and is essential to aid in the development of your booth design.
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GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in Trade Shows and Events. The trends are divided into four categories: Budgeting and Planning, Marketing, Technology, and Design. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing mix. Event and trade show programs have become fully high-tech engagements that connect and engage—before, during and after an actual event or trade show. The result? Stronger marketing programs powered by stronger experiences. Welcome to the future of marketing… and welcome to the fourth-annual Trend Tracker, produced by Global Experience Specialists (GES). As always, Trend Tracker provides a rapidrelease checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2015... and beyond.Read More
How is your trade show marketing efforts been going so far this year? According to the results of the 2015 Economic Outlook Survey by Exhibitor Magazine, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, the future of face-to-face marketing is bright, despite a statistical stagnation of both marketing budgets and the number of regional, national, and international shows at which companies plan to exhibit. In fact, 87 percent of exhibit and event marketers are confident that their company's trade show programs will achieve increased returns in 2015.Read More
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?Read More
TECHNOLOGY IS THE UNSUNG HERO OF MOST EVENTS. If everything functions perfectly, you barely notice it, but if the lights go out, the video stops working or the sound is off, it’s all you’ll remember. Don’t leave A/V up to chance. Here are the five things you should know to get the best results from your supplier.Read More
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other,smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.Read More
So you have been exhibiting for a while or just started - the investment is big - so you want to make sure you are attending the right trade show events. According to the Center for Exhibition Industry Research, closing a lead generated from a trade show costs 62% less than a field-originated lead. This is a GREAT deal as long as you get in gear and plan for your next trade show opportunity properly! Trade shows, conventions, other exhibitions give you a unique opportunity to generate new leads, find new suppliers, check out what the competition is doing, network and other great advantages you wouldn’t get elsewhere. But, if you want to effectively accomplish all these things without wasting your time, you must plan carefully.
Tradeshow planning means choosing the show with the best ‘fit’ for your organization, setting clear objectives and goals, creating an effective trade show booth, with the right promotional giveaways, and having the change to promote your presence, through social media, e-mail marketing, networking, the list of marketing channels goes on. How do you get this done before the show, with all of the planning that goes into your trade show booth and presence AT the show? Here are a few tips to get you started with effective tradeshow planning.Read More
When planning your upcoming trade show exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others who have a say within your company) want to show off?
Perhaps you’re not even sure what attendees want in the first place. That’s where studies done by the Center for Exhibition Industry Research (CEIR) come in handy. Earlier this month, they released a report titled “Quick Guide on Attendee Preferences by Industry Sector”which includes answers from 421 respondents in 14 industries. And while the ranking of answers may vary somewhat by industry, the top two shopping-related reasons attendees go to trade shows are consistent across the board:
- See new technology
- Ability to talk to experts