Trade Show Display Marketing Tips and Advice

Your Guide to Colors: Color Theory, The Color Wheel, & How to Choose a Color Scheme

Posted on Tue, Aug 13, 2019

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.  I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, tradeshow graphics, graphic design, trade show themes

Premium dry erase laminate that can be used in your trade show booth

Posted on Thu, May 30, 2019

Ever wanted to put a dry erase board in your trade show booth?  Well now you can with advancements in dry erase technology.  Our Dry Erase HC is a 2 mil premium laminate that allows for any printed substrate to be turned into custom dry erase boards. Dry Erase HC can be written on without ghosting or staining from ink.   Made with anti-graffiti properties, Dry Erase HC allows for easy removal of permanent marker with rubbing alcohol. With its exceptional durability, the dry erase hard coat will stand up to years of heavy use.

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Topics: creative ideas for design, tradeshow graphics, trade show display design tips, designing an effective booth, dry erase board

The Ultimate Guide to the Best (Free!) Stock Photo Sites

Posted on Thu, Nov 08, 2018

It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Rocking Stock Photos for your Trade Show and Where to Find Them… for Free!

Posted on Thu, Oct 18, 2018

One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.

Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.

Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

What is Silicone Edge Graphics?

Posted on Tue, May 23, 2017

SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look. 

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Topics: graphics for a booth, tension fabric designs, trade show graphics, fabric booths, graphics for an exhibit, Tension Fabric Trade Show Displays, tradeshow graphics

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