Trade Show Display Marketing Tips and Advice

Let our Experts Manage Your Trade Show Booth

Posted on Thu, May 02, 2019

Managing your trade show exhibit can be time-consuming. It includes making sure the right booth properties arrive on time and show ready. What's more, good trade show exhibit management requires extensive attention to detail and balancing multiple deadlines and stakeholders.  If you are worried that details might fall through the cracks, we provide a on-line management  cloud-based project & inventory management system, providing our exhibit management clients with 24/7 portal access to exhibit & show material inventory, event details & show service orders.   Recently we have received several RFP requests for storage, inventory management, and show services.   So I am republishing our Online Management System tour and tutorial.  Take a look!

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Topics: chicago trade show services, show services, trade show services, trade show services in chicago, chicago exhibit setup services, tradeshow services, trade show storage

6 Examples of Good Customer Service (and What You Can Learn From Them)

Posted on Tue, Sep 25, 2018

One bad customer service experience can swear you off a product or service forever.  But one exceptional experience, on the other hand, can turn you into a lifelong and loyal brand advocate.  More than half of U.S. consumers express loyalty by recommending brands to family and friends, and almost half of those consumers stay loyal to those recommended brands. And brand loyalty is important -- because almost half of consumers spend more with brands they're loyal to.

So, how can brands actually earn the loyalty of customers? How can customer service professionals consistently delight and empower customers so they not only keep coming back, but they refer family and friends to become customers, too?

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Topics: chicago trade show services, trade show services, trade show services in chicago

Trade Unions that work Chicago Trade Show Events

Posted on Fri, Aug 17, 2018

McCormick Place employs an in-house division called McCormick Place Technology Services Department to meet the  needs of the event planners and their exhibitors.  Your Event Manager (The Tradeshow Network for instance) can help you manage all these contractors by assisting you in completing the forms or doing the forms for you.  Our installers can provide some of the booth services directly under our installation contract  - but not all of them - and it is mandated by the show and the venue so be sure you check all the exhibitor rules.
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Topics: chicago trade show services, chicago exhibit setup services, selling in your exhibit space, chicago trade show floor, chicago trade show events

50 Budget and Money Questions Salespeople Can Use With Any Prospect

Posted on Tue, Nov 21, 2017

Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a prospect in your trade show booth.  After all, need doesn’t matter without the ability or desire to buy.   But talking about money with your prospect can be tricky. Not only can these conversations feel awkward, but you may not know exactly what to say or how to say it.   That’s where this list can help. To identify whether a buyer can -- and will -- pay for your product, use these 50 questions.

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Topics: chicago trade show services, selling at trade shows, trade show selling, selling in your trade show booth, trade show selling tips, selling in your exhibit space

Reinventing the Trade Show Floor: What's Next?

Posted on Tue, Oct 24, 2017

It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over.  We see it happening all the time with major, often decades-old companies who fail to keep up, then soon wither and disappear.  Yet in the trade show world, it seems that lesson generally goes unheeded. Sure, a few award-winning shows are seeking to push the limits of what a trade show can be. But for the most part, few are willing to take truly innovative risks, especially when it comes to shaking up the floor plan.

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Topics: chicago trade show services, Trade Show Marketing, Trade Show Marketing Tips, Custom Trade Show Exhibits

Offer Value, Not Gimmicks

Posted on Tue, Oct 17, 2017

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four areas of caution for exhibitors:

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Topics: chicago trade show services, Trade Show Marketing Tips, trade show design, trade show services, Custom Trade Show Exhibits

Show services is an important part of the trade show booth

Posted on Thu, Sep 21, 2017

Having your booth taken good care of before, during, and after the show is an important part of the trade show experience.  You need to use your trade show display for several events - not just one - so make sure care is taken in putting it up, taking it down and having it shipped.  It is the simple things like adding blanket protectors in between each panel that can make a huge difference in how your booth looks when it is show time!  Here is a video of one our latest booths being taken down and packed.  Check out the love and care that we provide to our exhibitors inventory even our rental exhibits!

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Topics: chicago trade show services, trade show services, trade show management, trade show services in chicago, tradeshow services

5 Essential Stages for Every B2B Pipeline

Posted on Wed, Aug 23, 2017

I’ve never been a fan of jargon like lead acquisition, funnel, and pipeline. They make the sales process sound like we’re drilling for oil, not building and strengthening relationships with human beings. Still, whatever we want to call them, these principles are essential. Research has shown a nearly 20% difference in revenue growth between B2B companies with clearly defined sales processes (or pipelines) and those without.

So if we need to talk about these terms, let’s at least make it more fun by comparing the B2B sales pipeline to the auditioning process for a reality talent competition. After all, what has more drama, heartbreak, more characters, tears, and laughs than a reality TV show? Sales.  And what better way to sell but in your trade show booth on an exhibit floor!

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Topics: chicago trade show services, selling at trade shows, trade show selling, selling in your trade show booth, trade show selling tips

Buying Facebook Likes Sucks, Here’s The Data To Prove It!

Posted on Tue, May 02, 2017

Check out this article about getting Facebook likes,   The truth is, Facebook is a marketing channel and it can be extremely effective. But it needs time and commitment like any other marketing strategy.  Having a Facebook page without having a social and content strategy to use this channel to bring in new customers to your business is worthless. Even worst, it’s a waste of time. It’s like printing flyers and then not distributing them.  However, if you see the potential of a marketing channel with a potential reach of over 1.6 billion users, then yes you’ll need a Facebook Page, you’ll need likes, you’ll need a strategy to engage them and convert them into customers.  So how do YOU use Facebook - especially when you are investing in a trade show booth at an event?  

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Topics: chicago trade show services, Trade Show Marketing Tips, creative trade show marketing, trade show sales strategy

Mistakes to Avoid When Ordering Event Technologies

Posted on Tue, Apr 11, 2017

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Topics: chicago trade show services, trade show technology, trade show services, interactive trade shows, trade show av, interactive marketing at trade shows

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