Trade Show Display Marketing Tips and Advice

Safeguarding Personal Data: Highlights for the Trade Show Industry

Posted on Thu, Jun 20, 2019

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

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Topics: Trade Show Ideas, Trade Show Marketing, Trade Show Marketing Tips, trade show business, tradeshow marketing, tradeshow checklist, trade show effectiveness

What do trade shows and websites have in common?

Posted on Thu, Sep 24, 2015

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. This includes all of your online and offline promotions as well as any handouts and giveaways you distribute. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

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Topics: Trade Show Marketing Tips, tradeshow marketing, tradeshow success, tradeshow checklist

Emergency Trade Show Booth Items you should have on hand!

Posted on Thu, May 14, 2015

We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply store is NOT right around the corner and usually is a taxi drive away. So for those unexpected situations that can occur at trade shows – whether the exhibit frame got damaged, someone spilled a drink on your floor, or you don't have enough office supplies at the show – make sure you have the following items with you to be prepared for the unexpected. No matter how prepared you are for the event, glitches can easily occur and derail your trade show success. Instead of waiting for these problems to happen, be proactive and have these items available in case of emergency. 

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Topics: Trade Show Ideas, marketing at trade shows, exhibit investment, trade show investment, tradeshow checklist, marketing at events

What Does An Exhibit Manager Do In The Summer?

Posted on Mon, Jul 14, 2014

It’s summer planning season for trade show managers.  The business cycle for many industries is such that summer is a slower time with fewer conferences on the calendar.  Of course, that doesn’t mean there’s nothing to do.  Whenever there’s an open window of time, some housekeeping and advance planning are in order.  We asked two trade show managers for their perspective on planning – and added a checklist of our own.

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Topics: prospecting at trade shows, Trade Show Marketing, effective trade show business, tradeshow checklist

An Online Travel and Concierge Service For Your Attendees and Exhibitors

Posted on Tue, Apr 01, 2014

Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes. But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners. AttendBee, an online concierge service, steps up to eliminate much of that frustration. AttendBee will help your attendees search for flights, find the top restaurants with gluten free menus, book a dinner for a team dinner, get tickets to a ballgame or Broadway show, arrange for airport shuttle services and more.

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Topics: face-to-face marketing, trades show results, tradeshow checklist, marketing at events

Scary (and sad) Tales of Trade Show Booth Follow-Up

Posted on Thu, Nov 07, 2013

It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many booth exhibitors haven’t yet learned that important lesson.  Here are some scary examples of what NOT to do (names have been omitted to protect the guilty):

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Topics: Trade Show Ideas, marketing at trade shows, trade show tips, trades show results, tradeshow checklist

How to Package and Ship your Trade Show Supplies the Right Way

Posted on Tue, Sep 18, 2012

Trade shows are time restricted.  Your timing must be precise or your trade show exhibit materials may never make it to their destination.  We’ve all had our fair share of concerns when shipping to and from a trade show or convention.  Freight can be damaged, lost in transit or delivered to the wrong location.  Here are a few packaging and trade show tips to help you save time and money while ensuring a seamless delivery process at your next event.

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Topics: trade show marketing costs, trade show success, trade show tips, trade show services, tradeshow checklist, trade show display company in Chicago

A Back-up Objective for the B to C Trade Show Exhibitor

Posted on Tue, Oct 04, 2011

The secret to exhibit success lies in your ability to focus all your resources on a single, achievable and measurable goal. But there are situations where focusing on one goal may mean lost opportunities,  particularly when you are exhibiting at B to C (Business to Consumer) shows.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, tradeshow marketing, trade show trends, trade show success, trade show exhibits, Trade Show Planning, trades show results, trade show results, tradeshow success, tradeshow checklist

Best Practices in Trade Show Marketing

Posted on Tue, Aug 30, 2011

I participated in the "Best Practices in Trade Show Marketingwebinar sponsored by HR Marketer.com - if you do not get their newsletters they provide some pretty good information so sign up - I provided a link to their website below. Here is what I took away from this event:

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Topics: Trade Show Marketing, Trade Show Marketing Tips, tradeshow marketing, marketing at trade shows, tradeshow success, trade show management, tradeshow checklist

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