3 min read
Karin Roberts: Tue, Sep 15, 2026
Trade shows are a big investment. Between exhibit design, booth space, graphics, shipping, labor, travel, marketing, and the countless details that...
4 min read
Karin Roberts: Tue, Jun 06, 2023
Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution...
6 min read
Karin Roberts: Thu, Mar 23, 2023
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the...
3 min read
Karin Roberts: Thu, Jun 20, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the...
6 min read
Karin Roberts: Thu, Sep 24, 2015
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six...
2 min read
Karin Roberts: Thu, May 14, 2015
We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply...
2 min read
Karin Roberts: Mon, Jul 14, 2014
It’s summer planning season for trade show managers. The business cycle for many industries is such that summer is a slower time with fewer...
3 min read
Karin Roberts: Tue, Apr 01, 2014
Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make...
2 min read
Karin Roberts: Thu, Nov 07, 2013
It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many...