Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. This includes all of your online and offline promotions as well as any handouts and giveaways you distribute. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.Read More
Trade Show Display Marketing Tips and Advice
We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply store is NOT right around the corner and usually is a taxi drive away. So for those unexpected situations that can occur at trade shows – whether the exhibit frame got damaged, someone spilled a drink on your floor, or you don't have enough office supplies at the show – make sure you have the following items with you to be prepared for the unexpected. No matter how prepared you are for the event, glitches can easily occur and derail your trade show success. Instead of waiting for these problems to happen, be proactive and have these items available in case of emergency.Read More
It’s summer planning season for trade show managers. The business cycle for many industries is such that summer is a slower time with fewer conferences on the calendar. Of course, that doesn’t mean there’s nothing to do. Whenever there’s an open window of time, some housekeeping and advance planning are in order. We asked two trade show managers for their perspective on planning – and added a checklist of our own.
Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes. But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners. AttendBee, an online concierge service, steps up to eliminate much of that frustration. AttendBee will help your attendees search for flights, find the top restaurants with gluten free menus, book a dinner for a team dinner, get tickets to a ballgame or Broadway show, arrange for airport shuttle services and more.
It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many booth exhibitors haven’t yet learned that important lesson. Here are some scary examples of what NOT to do (names have been omitted to protect the guilty):
Trade shows are time restricted. Your timing must be precise or your trade show exhibit materials may never make it to their destination. We’ve all had our fair share of concerns when shipping to and from a trade show or convention. Freight can be damaged, lost in transit or delivered to the wrong location. Here are a few packaging and trade show tips to help you save time and money while ensuring a seamless delivery process at your next event.
The secret to exhibit success lies in your ability to focus all your resources on a single, achievable and measurable goal. But there are situations where focusing on one goal may mean lost opportunities, particularly when you are exhibiting at B to C (Business to Consumer) shows.
Topics: Trade Show Marketing, Trade Show Marketing Tips, tradeshow marketing, trade show trends, trade show success, trade show exhibits, Trade Show Planning, trades show results, trade show results, tradeshow success, tradeshow checklist
I participated in the "Best Practices in Trade Show Marketing" webinar sponsored by HR Marketer.com - if you do not get their newsletters they provide some pretty good information so sign up - I provided a link to their website below. Here is what I took away from this event: