Trade Show Display Marketing Tips and Advice

How To Measure Trade Show Success

Posted on Tue, Sep 03, 2019

According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70 percent оf these еxhіbіtоrѕ set no ѕресіfіс оbjесtіvеѕ or goals fоr their exhibits. In 2019, event marketing teams should find ways to become goal-driven, and metrics are the place to start.  There are two types of metrics to utilize: hard metrics and soft metrics. The parameters attached to hard metrics serve as strong indicators and imply action items. Soft metrics are all about engagement and awareness. For example, the number of likes, comments and shares on social media are soft metrics. 

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Topics: trade show success, effective trade show business, tradeshow success, trade show costs, trade show selling tips, trade show roi

Where are the leads?

Posted on Thu, Jun 13, 2019

Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company. Unfortunately, the majority of reps use ineffective and outdated sales prospecting techniques, instead of the effective practices that could actually lead to a higher volume of well-qualified leads. Just like every other aspect of the sales process, you need to put in the effort and focus required. This is the only way to prospect efficiently so that you don’t waste your time on unqualified leads that aren't suited for your product or service.

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Topics: selling in your trade show booth, trade show sales strategy, trade show sales, trade show selling tips, tips on how to sell at trade shows, selling in your exhibit space, trade show booth selling

How to Make the Best Follow-Up Sales Call in 2019

Posted on Tue, Jan 15, 2019

These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying whether the phone is even the best way to follow up with leads today.  That answer is "Yes." A recent study by sales pro Marc Wayshak shows the phone is still the best tool in selling, with 41.2% of respondents naming their phone as their most effective sales tool.  So after your trade show event - conduct your follow-up to your booth leads by using this advice!

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Topics: tradeshow success, tradeshow selling, trade show selling tips, tips on how to sell at trade shows, trade show booth selling, selling at medical events

37 Sales Apps Every Rep Needs on Their Phone in 2019

Posted on Thu, Dec 20, 2018

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With this in mind, mobile access to sales systems aren't just a nice to have -- they're a necessity.

But besides company software, salespeople can also download productivity, educational, travel, sales tools, and other just plain useful apps for work to optimize their time away from their desks.   Here are some of our favorites.

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Topics: tradeshow selling, selling on the trade show floor, selling in your trade show booth, trade show selling tips, tips on how to sell at trade shows, selling in your exhibit space

6 Types of Sales Pitches Every Salesperson Should Know

Posted on Thu, Nov 15, 2018

The term "sales pitch" might be a little old school, but the concept is not. At its core, a sales pitch is just a way to explain your product or service's value to the buyer. Call it what you will, but educating prospects on an offering's worth is still central to sales.   What has gone out of style are sales pitches that are long, product-focused, and boring. In fact, we have a separate article all about the essential elements of a sales pitch. 

In his book To Sell is Human, Daniel Pink presents six types of modern day sales pitches that act as updates to the classic elevator pitch.  Translate your product or service's value proposition into each of these six formats so you can whip out one or another when appropriate.

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Topics: selling on the trade show floor, selling in your trade show booth, trade show selling tips, trade show effectiveness

How 3 Salespeople Closed $83,000 of Business at Industry Events

Posted on Tue, Oct 02, 2018

Major industry events are all about entertainment, motivation, and connection, right?  Well, sure.  But they’re also great opportunities for salespeople to build relationships and generate revenue.  So how did “I closed $50,000 of business at an industry event.”  Even at a trade show event while in your booth you can use these tactics to help close a deal!

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Topics: trade show selling, trade show selling tips, selling in your exhibit space, trade show booth selling, pharmaceutical trade show selling, selling at medical events

10 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

Posted on Thu, Sep 13, 2018

We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In fact, "Goldfish can perform all the kinds of learning that have been described for mammals and birds," says Professor Felicity Huntingford, who's spent more than fifty years studying fish behavior.

She continues, "They've become a model system for studying the process of learning and the process of memory formation, exactly because they have a memory and because they learn."  Your prospects might have the ability to focus more than eight seconds. The problem is, they just aren't willing to give most salespeople more of their time and attention without them having earned it. So, like the best bull riders, saddle up, and use these eight tactics to grab a prospect’s attention in eight seconds or less and send better email.

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Topics: trade show selling, trade show sales strategy, trade show selling tips, effective trade show marketing, trade show motivation

Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Posted on Tue, Aug 28, 2018

Success in selling belongs to those who can balance the roles of analyst and storyteller. Doing so requires the ability to source, organize, and communicate data in a way that connects the salesperson’s solution to the buyer’s challenge. In short, salespeople must be master storytellers with data. But where to start?

Here are three steps to improve your team’s ability to craft compelling sales narratives that differentiate your company’s solution and advance the sale.

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Topics: selling in your trade show booth, trade show selling tips, trade show booth selling, effective trade show marketing, selling at pharmaceutical events

Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales

Posted on Thu, Aug 02, 2018

We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?”   You quickly agree, “Absolutely!” But what you’re really thinking is, “I have no idea what you’re talking about. I can’t wait for this call to end, so yeah, sure, it makes sense.”

What’s worse than hearing this phrase is saying it. And I know you’ve used it too. Asking “Does that make sense?” comes from a place of innocence – maybe even a place of compassion. You want to affirm that your prospect understands what you’re saying, so you ask the question and mean it. Unfortunately, it actually just confuses the prospect, which is the opposite of what you were going for.

Here are three reasons why it’s such a horrid phrase, and three new ways to ensure your prospect is adequately informed.

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Topics: selling on the trade show floor, interactive marketing at trade shows, trade show selling tips, effective trade show marketing, trade show follow-up, selling at medical events

6 Tactics for Turning Trade Show Interactions Into On-Site Sales Opportunities

Posted on Tue, Jul 17, 2018

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events, leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.

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Topics: trade show selling tips, selling in your exhibit space, attracting an audience, designing an effective booth, trade show motivation, motivating at trade show events, trade show display search

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