3 min read
Karin Roberts: Tue, Dec 02, 2025
Even in the age of digital networking, trade shows remain one of the most effective ways to connect with your audience. Face-to-face interaction is...
5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
2 min read
Karin Roberts: Tue, Jul 08, 2025
Hosting conferences and trade shows is more challenging than ever as attention spans shrink, dropping from 2.5 minutes to just 45 seconds in the last...
5 min read
Karin Roberts: Thu, Apr 10, 2025
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough...
9 min read
Karin Roberts: Tue, Feb 25, 2025
Ready to boost your brand’s marketing strategy in 2025? You’ve come to the right place! As we look ahead, promotional products and trends are...
2 min read
Karin Roberts: Tue, Oct 15, 2024
Attending trade shows primarily aims to boost sales and secure new leads while on the show floor. Ultimately, you want a return on the investment of...
4 min read
Karin Roberts: Tue, Nov 21, 2023
Here they come! The keynote speech is over, and everyone is spilling onto the exhibit floor. But how do you sort through the throngs and engage your...
6 min read
Karin Roberts: Thu, Jun 15, 2023
A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Searching for booth...
3 min read
Karin Roberts: Thu, Oct 06, 2022
Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? Relax! There...
7 min read
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...