Trade Show Display Marketing Tips and Advice

Which Event Marketing Tools Drive Attendance?

Posted on Tue, May 16, 2017

The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated use of key tools that are proving to be effective at attracting event attendees.  Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape, but email and direct mail still account for more than 50 percent of their spending to drive attendance. That’s one of the key findings in a new report prepared by CEIR, the Center for Exhibition Industry Research. The “Cost to Attract Attendees Report” compares promotional spending practices from a nationally representative mix of exhibition organizers surveyed in 2016 compared to a similar survey done in 2013. CEIR’s senior research director, Nancy Drapeau, says this type of data is useful for planners because it allows them to compare their attendee promotional spending with industry benchmark statistics.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, trades show results, face to face strategy

Trade Shows & Direct Mail – A Winning Combination

Posted on Tue, Jun 02, 2015

One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at their booth, or perhaps that attendees are already aware of — and eager to meet — them. Unfortunately, these exhibitors are fooling themselves. According to industry studies, at least 75 percent of attendees arrive at a show with a pre-set agenda, and if they aren’t aware of your company, you won’t be on that list. Promoting the fact you’re exhibiting is key to building traffic in your booth.

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Topics: Trade Show Ideas, tradeshow marketing, trade show advice, booth designs, trades show results, trade show collateral

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Posted on Tue, Mar 17, 2015

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.  What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: trade show trends, planning for a trade show, trade show investment, trade show booth planning, booth for a trade show, trades show results, tradeshow success

Incorporating Wearable Technology in Your Booth Engagement Strategy

Posted on Thu, Mar 05, 2015

One of the biggest stories at CES last month was the throng of wrist wearables on display. While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy? 

First, consider what the pull is for having a wrist wearable.  The idea is to have a ton of tech available to stay in touch with what is going on around you, including emails and calls coming in from your smartphone.

It is about having information right at your fingertips, literally.  E-mails can be sent and verified by attendees with the wearable. When the attendee verifies the e-mail, this can be a new engagement point for your booth staff.

Second, keep in mind that your attendee receives instantaneous push notifications via wrist wearables. If you are able to have geo targeted push notifications, you can be sure attendees with wearable technology are immediately ‘in the know’, and probably in the same general location, when they receive the notification.

This technology can help drive attendee behavior, such as engaging with your demo or stopping in for a lecture.

Lastly, don’t forget that the wearable only works with the link to the attendees’ smartphones.  What does this mean for you?  It means you don’t want to focus on the wearable and ignore the smartphone engagement.

Helping the attendee engage with your company and your booth should include all facets of the technology.  So, don’t miss the opportunities that come with smartphone communication just because you are adding in the wrist wearable.

While there is no clear cut conclusion if wearable technology is a fad or not, incorporating it in your strategy gets you on the wrist of your attendees.

Guest Blogger- Lisa Apolinski - See more at: 

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Topics: Trade Show Ideas, trade show technology, trade show investment, trades show results

5 trade show marketing mistakes

Posted on Tue, Jan 20, 2015

The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit.  Part of the challenge today for trade show marketers is to cost effectively attract attendees.

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Topics: chicago trade show services, generating leads at trade shows, exhibit investment, trades show results, tradeshow success

Ideas to stretch your trade show marketing budget

Posted on Thu, Oct 23, 2014

Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs involved in purchasing a booth,  shipping the exhibit, setting it up and comparing it to the leads they obtained.  Did your company grow in 2014?  If it did - your program was probably successful and your plan should stay intact.  If you do not feel you obtain the return on your investment of your trade show marketing program - then you might want to look at these ideas to stretch your budget next year:

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Topics: managing your trade show, marketing at trade shows, exhibit investment, trades show results, Trade Show Budget

Free Webinar on Trade Show Exhibit Countdown to Success

Posted on Thu, Apr 17, 2014

Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

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Topics: trade show trends, trade show success, trade show tips, Trade Show Planning, trades show results

An Online Travel and Concierge Service For Your Attendees and Exhibitors

Posted on Tue, Apr 01, 2014

Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes. But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners. AttendBee, an online concierge service, steps up to eliminate much of that frustration. AttendBee will help your attendees search for flights, find the top restaurants with gluten free menus, book a dinner for a team dinner, get tickets to a ballgame or Broadway show, arrange for airport shuttle services and more.

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Topics: face-to-face marketing, trades show results, tradeshow checklist, marketing at events

The long-term benefits of trade show booth promotional products

Posted on Tue, Mar 25, 2014

Investing in promotional products is a wise decision for any business owner, whether they prefer distributing personalized water bottles or handing out pens engraved with a company's logo. These products can not only provide exposure for a business among its preexisting consumer base, but they can also spread brand awareness to customer groups that have never heard of the company. 

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Topics: trade show success, Trade Show Planning, trades show results, Trade Show Promotional, Trade Show Promotional Products

6 Tech Trends to Think about in Your Trade Show Marketing Program

Posted on Tue, Dec 17, 2013

As we wrap up the 2013 year - I am starting to think about all the new things that will be happening in 2014.  One of which is technology.  I am constantly amazed at how quickly we can get things done and how fast information is shared.  It is no different in the trade show world. You set up your booth, prospects attend the show, you gather information.  HOW you gather that information and WHAT you do with it is vital in the trade show process.  Here are some technology tips that can be applied to making your trade show program more successful from Alexis Caffrey, Website Magazine:

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Topics: trade show technology, trade show investment, trade show consulting, trades show results

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