4 min read
Karin Roberts: Thu, Aug 29, 2024
While face-to-face interactions hold immense value, the true brilliance of social media shines through when combined with live events, particularly...
4 min read
Karin Roberts: Tue, Aug 27, 2024
Whether you have a love-hate relationship with them, trade shows, industry events, and conferences play a crucial role in marketing and...
3 min read
Karin Roberts: Thu, Jul 18, 2024
Trade shows offer a prime platform for companies to showcase their latest innovations, connect with industry professionals, and elevate their brand...
9 min read
Karin Roberts: Thu, Nov 16, 2023
Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success. With a post event survey,...
3 min read
Karin Roberts: Tue, Aug 29, 2023
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
7 min read
Karin Roberts: Tue, Jun 20, 2023
Advertising has long been a strategy to sell products and services to the public, or at the very least, generate interest in them. But running ads...
8 min read
Karin Roberts: Thu, Jun 08, 2023
Adding new events to your trade show calendar can be a decisive way to feed the sales pipeline and make inroads into new markets. A good show...
16 min read
Karin Roberts: Tue, Apr 11, 2023
Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s...
2 min read
Karin Roberts: Thu, Jul 01, 2021
There’s a wide belief that only certain types of companies should send out press releases. Medium-enterprise businesses are entitled to press...
