4 min read
Karin Roberts: Tue, Sep 08, 2026
If you're planning to exhibit at a trade show, the question on every marketer's mind is the same: how much is this actually going to cost? It's a...
3 min read
Karin Roberts: Tue, Apr 28, 2026
When most companies think about trade show success, they focus on booth design, graphics, and engagement strategies. But behind every high-performing...
4 min read
Karin Roberts: Thu, Sep 11, 2025
When it comes to trade show success, managing shipping and logistics costs can be just as important as crafting an unforgettable booth experience....
2 min read
Karin Roberts: Thu, Aug 21, 2025
For businesses that regularly engage in trade show marketing, controlling setup, dismantle, and labor costs is key to maximizing both ROI and booth...
2 min read
Karin Roberts: Tue, Aug 12, 2025
In today’s competitive trade show landscape, exhibiting organizations are under increasing pressure to maximize their marketing impact while staying...
2 min read
Karin Roberts: Thu, May 02, 2024
While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace...
5 min read
Karin Roberts: Tue, Sep 12, 2023
Trade fairs and exhibitions are pivotal opportunities for businesses to showcase their products, network with industry professionals, and leave a...
2 min read
Karin Roberts: Thu, May 04, 2023
Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Travel costs are rising...
3 min read
Karin Roberts: Thu, Apr 13, 2023
2022 was very much the year that trade shows and exhibitions got back to business after years of disruption brought on by Covid-19. Our Covid trade...
2 min read
Karin Roberts: Tue, Feb 28, 2023
The cost of booth space is only one factor that exhibitors must consider when reserving space in an exhibit hall. Correlating show services also have...