4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
3 min read
Karin Roberts: Tue, Oct 29, 2024
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
12 min read
Karin Roberts: Thu, Jun 22, 2023
Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect...
2 min read
Karin Roberts: Tue, Oct 02, 2018
Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...
16 min read
Karin Roberts: Thu, Aug 23, 2018
Tick tock, tick tock, tick tock. That’s the sound of the countdown that begins each day of every week of every month. It’s the one aspect of sales...
5 min read
Karin Roberts: Tue, May 22, 2018
Sales qualification is a game of questions even when you are standing in your trade show booth at an event. Unless you ask the right questions, you...
3 min read
Karin Roberts: Thu, May 03, 2018
How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...