Trade Show Display Marketing Tips and Advice

10 Awful Trade Show Activities To Avoid

Posted on Tue, Jul 09, 2019

Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during, and after your event. It means choosing trade show activities that will boost your presence and advance your goals.It also means avoiding certain trade show activities that will ruin all your hard work. These activities are common pitfalls that too many previous exhibitors have fallen into.  Do too many of them, and you will waste your marketing investment.  Here are 10 trade show activities to avoid:

Read More

Topics: Trade Show Promotional, selling in your trade show booth, trade show booth maketing, marketing effectively at trade shows, trade show fun, trade show games

Your First Trade Show......

Posted on Tue, Jun 25, 2019

Your company has asked you to be their representative at a trade show event - you are feeling relaxed and confident. Before you hit the floor running tomorrow morning, there are key pieces of information you may have overlooked. Use this as a guide to help prepare to be an exhibitor or to attend the show like a pro.

Read More

Topics: trade show plan, Trade Show Planning, trade show booth planning, tradeshow planning, event planning, marketing effectively at trade shows, trade show effectiveness, virtual reality for trade show events

How Marijuana Is Transforming the Event Industry

Posted on Thu, Jun 06, 2019

Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. and the number is growing!!   As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings,  trade show events, and more. Read More

Topics: trade show attendees, marketing effectively at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, trade show fun

5 Metrics to help measure Trade Show ROI

Posted on Thu, May 09, 2019

Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade show attendees expect to learn about new products and services in their industry at each show. So valuable, that according to the Center for Exhibition Industry Research's 2017 How the Exhibit Dollar is Spent Report, exhibitor spending in the U.S. stood at a hefty $25 billion in 2017.

Read More

Topics: marketing at trade show events, trends in trade show marketing, marketing effectively at trade shows, effective trade show marketing, trade show roi

9 Tips for Creating an Effective Trade Show Presence

Posted on Tue, Apr 30, 2019

Paying for a booth space at your next associations trade show event is easy.  You look at the map and you figure out how much of your marketing budget needs to be applied to this tactic - a 10x20 space or a 20x20 island space seems to give you the best return on your investment.  After that the real fun starts!  Planning your booth design, the graphics and messaging, and who will help generate the leads in that event.   Here are some simple yet strategic trade show marketing tips that you can use for your next event!

Read More

Topics: trade show booth design, creative trade show marketing, trade show booth plan, planning for your trade show event, marketing effectively at trade shows

75 Tips to Generate Sales Leads From a Trade Show

Posted on Tue, Feb 05, 2019

In the internet age, trade shows probably are not your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or smart CRM with built-in prospecting capabilities can deliver good fit opportunities to you on a regular basis -- without you ever having to step foot outside the office.  But most every industry has one event that is the event.  Everyone who's anyone attends, and that includes your customers, competitors, and a heaping helping of potential buyers. Your company simply must be represented on the vendor floor -- no ifs, ands, or buts about it.

Read More

Topics: trade show booth maketing, tips on how to sell at trade shows, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events, trade show effectiveness

HOW TO DESIGN A TRADE BOOTH THAT CAPTIVATES (AND SELLS)

Posted on Thu, Jan 03, 2019

Attending a trade show on behalf of your business can be a great opportunity to grow your brand and gain
exposure, but with a venue buzzing with hundreds of other businesses, it can be difficult to stand out among the
crowd. It’s important to have an inviting and captivating trade booth that draws in attendees and sparks a
conversation.  Here are 4 things you can do to design your trade show booth to both attract attendees and sell your product or service:

Read More

Topics: Trade show booth designs, tips on how to sell at trade shows, marketing effectively at trade shows, modular led tiles, unique trade show booths, trade show themes

5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Posted on Thu, Nov 29, 2018

In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.  However, showcasing your product or service in real life still has high sales potential today. 82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. Trade shows can also help you connect with other players in your industry, market your brand to a large audience, and gather feedback about your products. To help you get the most out of your next trade show, we’ve compiled five effective strategies for selling your products at your booth. And hopefully, they can help you instantly attract your visitors’ attention and convince them to buy on the spot.

Read More

Topics: tips on how to sell at trade shows, attracting an audience, marketing effectively at trade shows, trade show display design tips, motivating at trade show events, trade show effectiveness

Trade Shows Make Changes to Adapt to a Changing World

Posted on Tue, Nov 20, 2018

This article is specific to trade shows in the APPAREL market.  The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.  Here is what they had to say:

Read More

Topics: marketing effectively at trade shows, trade show display design tips, trade show motivation, motivating at trade show events, trade show effectiveness

26 Psychological Biases to Help You Sell Better and Faster

Posted on Thu, Oct 11, 2018

For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions. Unfortunately, we don't usually recognize these patterns as strange. Since they're unconscious, they seem normal. Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.

Read More

Topics: trade show booth selling, attracting an audience, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events, keeping trade show customers, trade show effectiveness

Need More Help?

1. Sign Up For Monthly Tips!

2.  Request a Catalog

custom exhibit catalog

Trade Show Blog