Trade Show Display Marketing Tips and Advice

What is event marketing?

Posted on Thu, May 23, 2019

Read More

Topics: Trade Show Marketing Tips, tradeshow marketing, tradeshow success, tradeshow planning, effective trade show marketing

Give your next event the Game of Thrones effect

Posted on Tue, May 14, 2019

If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz.  People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next.  Funny ... that’s true about GameBuzz, too!

Read More

Topics: Trade Show Ideas, Trade Show Marketing Tips, tradeshow marketing, generating leads at trade shows, marketing at trade shows, trade show games

Tips for Inspiring Your Team During a Slump

Posted on Wed, Apr 17, 2019

You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before?  You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck.  The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think.   Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, face to face strategy, trade show motivation, trade show effectiveness,, trade show fun, trade show themes

Motivational Songs to Get You Pumped in 2018

Posted on Tue, Feb 20, 2018

Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help.  Get motivated with free quotes, videos, and songs from our motivational chatbot.  We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.

Read More

Topics: Trade Show Marketing Tips, marketing effectively at trade shows, trade show display design tips, trade show exhibit design tips, trade show events in las vegas, trade show motivation, motivating at trade show events

How to Be Persistent in Sales Without Annoying Your Prospects

Posted on Thu, Jan 04, 2018

So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, Trade Show Strategy, selling at trade shows, creative trade show marketing, selling in your trade show booth

New Blog and White Paper Series to Highlight Effective Trade Show Marketing

Posted on Thu, Dec 21, 2017

Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and marketers, focused on effective selling in and out of the booth space. The Chicago-based exhibit firm will also be publishing quarterly white papers, which will provide in-depth information on how to maximize the returns on trade show sales efforts and exhibit investments.

Read More

Topics: Trade Show Marketing Tips, marketing effectively at trade shows, trade show display design tips, trade show exhibit design tips, effective trade show marketing, designing an effective booth

How to Get People to Actually Listen to You

Posted on Tue, Dec 19, 2017

By now, you may have heard of a musical called Hamilton.  In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.  In other words: People are listening to this stuff.  Seeing the way Hamilton captivated such massive audiences -- in less than a year -- fascinates me. How the heck did this thing blow up?

Watching the progress and near-instant success of Hamilton is really a lesson in why people listen -- not just to a hit musical, but to a person, a podcast, or anything, really. A lot can be learned by looking into those reasons, especially for marketers. To what and whom do people listen? Why? And how can we get them to listen to us? 

To answer those questions, we did some research on the listening process, our motivations for listening, and more.

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, tradeshow marketing, creative ideas for design, exhibit marketing,, interactive marketing at trade shows

Cold Calling Is Dead: 15 New Prospecting Strategies Salespeople Should Use

Posted on Tue, Dec 05, 2017

Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use.  But in the past 40 years, a variety of more effective alternatives have emerged like a good trade show event.     A good prospecting strategy is: Consistent: It reliably generates new leads, High-return: It generates a high number of potential customers for the amount of energy and resources required, and targeted: It connects you with the right prospects, not just any prospects.  Why doesn't cold calling fit this criteria?

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, selling at trade shows, creative trade show marketing, exhibit marketing,, selling in your exhibit space

40 Questions to Create a Sense of Urgency

Posted on Tue, Nov 14, 2017

Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size of the purchase.  But even though this should be a slam dunk, I can tell you they won’t buy unless there’s urgency.  Urgency gives people a reason to move forward. When it comes down to it, companies always have more needs than resources -- so unless they must buy your solution in the short term, the deal will probably stall.  So if there’s no urgency, you should create some. Right?

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, trade show selling, trade show selling tips

How To Generate More Leads through a REFERRAL Contest

Posted on Tue, Oct 31, 2017

As a marketer, one of the most satisfying feelings is when you can rely on your existing customers to help grow awareness of your company. It's a hallmark of inbound marketing—when you deliver quality content that people recommend to their own. However, it doesn't hurt to give your content a bit of a boost by incentivizing your existing customers to spread the good word about your company.  One way to do this is to create a contest where you see which evangelist generates the most new interactions with your site. The following article gives you step-by-step instructions for setting up this type of contest, ensuring that your existing customers get proper credit for all the leads they bring in. We'll be using contact properties, a new form, and a new email to help create this process.

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, selling at trade shows, creative trade show marketing, selling in your trade show booth, selling in your exhibit space

Need More Help?

1. Sign Up For Monthly Tips!

2.  Request a Catalog

custom exhibit catalog

Trade Show Blog