Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. In 2019, businesses will utilize event strategies more than ever before as human experiences will be how companies choose to differentiate themselves, especially those that can’t do so through technologies. The key to any great event strategy is very simple — identify the memory you want attendees to walk away with and work backward."
Trade Show Display Marketing Tips and Advice
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next. Funny ... that’s true about GameBuzz, too!Read More
You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before? You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck. The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think. Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.Read More
Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help. Get motivated with free quotes, videos, and songs from our motivational chatbot. We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.Read More
Topics: Trade Show Marketing Tips, marketing effectively at trade shows, trade show display design tips, trade show exhibit design tips, trade show events in las vegas, trade show motivation, motivating at trade show events
So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.Read More
Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and marketers, focused on effective selling in and out of the booth space. The Chicago-based exhibit firm will also be publishing quarterly white papers, which will provide in-depth information on how to maximize the returns on trade show sales efforts and exhibit investments.Read More
By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity. In other words: People are listening to this stuff. Seeing the way Hamilton captivated such massive audiences -- in less than a year -- fascinates me. How the heck did this thing blow up?
Watching the progress and near-instant success of Hamilton is really a lesson in why people listen -- not just to a hit musical, but to a person, a podcast, or anything, really. A lot can be learned by looking into those reasons, especially for marketers. To what and whom do people listen? Why? And how can we get them to listen to us?
To answer those questions, we did some research on the listening process, our motivations for listening, and more.Read More
Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more effective alternatives have emerged like a good trade show event. A good prospecting strategy is: Consistent: It reliably generates new leads, High-return: It generates a high number of potential customers for the amount of energy and resources required, and targeted: It connects you with the right prospects, not just any prospects. Why doesn't cold calling fit this criteria?Read More
Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size of the purchase. But even though this should be a slam dunk, I can tell you they won’t buy unless there’s urgency. Urgency gives people a reason to move forward. When it comes down to it, companies always have more needs than resources -- so unless they must buy your solution in the short term, the deal will probably stall. So if there’s no urgency, you should create some. Right?Read More
As a marketer, one of the most satisfying feelings is when you can rely on your existing customers to help grow awareness of your company. It's a hallmark of inbound marketing—when you deliver quality content that people recommend to their own. However, it doesn't hurt to give your content a bit of a boost by incentivizing your existing customers to spread the good word about your company. One way to do this is to create a contest where you see which evangelist generates the most new interactions with your site. The following article gives you step-by-step instructions for setting up this type of contest, ensuring that your existing customers get proper credit for all the leads they bring in. We'll be using contact properties, a new form, and a new email to help create this process.Read More