Trade Show Display Marketing Tips and Advice

10 Tips for Getting Your Paper Accepted at a Conference

Posted on Thu, Aug 29, 2019

One of the most effective ways to promote a new idea, product or service is to hit the conference circuit and explain the idea to a live audience. Whether you have an original product or exceptional knowledge of a popular topic, the conference circuit could be the perfect platform to get your message across to a larger audience.

In order to get a presentation slot at a conference, you need to first make an appeal to the organizers. Long in advance of such events, you must submit a conference paper in a format that conveys the essence of your presentation. Here is how to do it.

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Topics: Trade Show Marketing Tips, Trade Show Planning, chicago trade show events, trade show effectiveness

10 Common Event Planning Ethics & Etiquette Violations

Posted on Tue, Jul 30, 2019

If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no matter how much experience you have. But what you might not know is exactly what kind of gray area scenarios you can find yourself or your staff dealing with over time.  Here are the main ethical issues in event management you can expect to face at some point in your career – along with what to do if/when they happen! 

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Topics: Trade Show Marketing Tips, trade show management, trade show booth maketing, trade show motivation, trade show effectiveness, trade show fun

Should Your Brand Use Controversial Advertising

Posted on Thu, Jul 25, 2019

Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity.  Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. Taking any kind of stance on sensitive social issues tends to lead to disagreement. But advocating for the causes you truly believe in usually has more pros than cons.  Check out these examples!

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Topics: Trade Show Marketing Tips, face-to-face marketing, marketing at trade shows, marketing messages, creative trade show marketing, branding

Trade Show Booth - Material Handling FAQs

Posted on Tue, Jul 16, 2019

All due respect to Benjamin Franklin, but I believe there are three certainties in this world: death, taxes, and material-handling (aka drayage) fees. And like the former two, the latter is a complicated topic that is difficult to fully grasp. Here, then, are answers to the most frequently asked questions related to drayage that I receive from clients and newbie exhibitors. Before we go further, let me say that while the fundamentals of material handling are essentially the same across the industry, each event and venue may have unique practices and regulations. Therefore, I always recommend giving each show's exhibitor-services manual a careful read.

What are drayage fees used for?
Drayage is charged by the general service contractor (GSC) and covers the one-way cost of moving an exhibitor's freight off of its carrier's vehicle and to the booth space. I describe it as a one-way fee because technically it is only charged for inbound freight. Material-handling charges are used by the GSC to cover the cost of operating the advance warehouse and the venue's marshaling yard, the wages of the forklift operators and other laborers, the expense of owning and maintaining the forklifts themselves, and other show expenditures.

How is drayage calculated?
Material handling is billed by hundredweight, or CWT. (The letter C comes from the Latin word centem, which means "hundred.") What that basically means is that drayage is calculated by weighing each piece of freight and rounding that number up to the next 100 pounds. So 212 pounds is equal to 3 CWT, 489 pounds is equal to 5 CWT, etc. Unless an item is especially oversized, freight dimensions are usually not a factor when calculating drayage.

How your freight is packed will determine which CWT rate you are charged. Crated freight has the least expensive CWT because it is the easiest to store and move. Palleted freight is generally more expensive than crated, since it requires more care during unloading and transport. And then there are "special handling" items, which include anything needing additional time, equipment, or labor to move, e.g., an oversized piece of exhibitry, a tech-laden display, etc. Consequently, this freight is charged the highest rate per CWT. For example, at a recent foodservice expo, the rate for crated freight was $104.50 per CWT, while special-handling freight was charged $176.75 per CWT. Read More

Topics: chicago trade show services, Trade Show Marketing Tips, trade show services, trade show costs, trade show services in chicago, material handling

Safeguarding Personal Data: Highlights for the Trade Show Industry

Posted on Thu, Jun 20, 2019

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

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Topics: Trade Show Ideas, Trade Show Marketing, Trade Show Marketing Tips, trade show business, tradeshow marketing, tradeshow checklist, trade show effectiveness

What is event marketing?

Posted on Thu, May 23, 2019

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Topics: Trade Show Marketing Tips, tradeshow marketing, tradeshow success, tradeshow planning, effective trade show marketing

Give your next event the Game of Thrones effect

Posted on Tue, May 14, 2019

If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz.  People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next.  Funny ... that’s true about GameBuzz, too!

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Topics: Trade Show Ideas, Trade Show Marketing Tips, tradeshow marketing, generating leads at trade shows, marketing at trade shows, trade show games

Tips for Inspiring Your Team During a Slump

Posted on Wed, Apr 17, 2019

You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before?  You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck.  The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think.   Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face to face strategy, trade show motivation, trade show effectiveness, trade show fun, trade show themes

Motivational Songs to Get You Pumped in 2018

Posted on Tue, Feb 20, 2018

Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help.  Get motivated with free quotes, videos, and songs from our motivational chatbot.  We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.

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Topics: Trade Show Marketing Tips, marketing effectively at trade shows, trade show display design tips, trade show exhibit design tips, trade show events in las vegas, trade show motivation, motivating at trade show events

How to Be Persistent in Sales Without Annoying Your Prospects

Posted on Thu, Jan 04, 2018

So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, Trade Show Strategy, selling at trade shows, creative trade show marketing, selling in your trade show booth

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