Trade Show Display Marketing Tips and Advice

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

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Topics: interactive marketing at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, chicago trade show events, trade show effectiveness

Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales

Posted on Thu, Aug 02, 2018

We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?”   You quickly agree, “Absolutely!” But what you’re really thinking is, “I have no idea what you’re talking about. I can’t wait for this call to end, so yeah, sure, it makes sense.”

What’s worse than hearing this phrase is saying it. And I know you’ve used it too. Asking “Does that make sense?” comes from a place of innocence – maybe even a place of compassion. You want to affirm that your prospect understands what you’re saying, so you ask the question and mean it. Unfortunately, it actually just confuses the prospect, which is the opposite of what you were going for.

Here are three reasons why it’s such a horrid phrase, and three new ways to ensure your prospect is adequately informed.

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Topics: selling on the trade show floor, interactive marketing at trade shows, trade show selling tips, effective trade show marketing, trade show follow-up, selling at medical events

5 Key Tactics For Marketing To Millennial's

Posted on Wed, May 09, 2018

At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are millennials. After all, there are more than 80 million millennials in America right now and they outnumber baby boomers. But marketing to millennials is different than traditional marketing, so without the right strategies, you could be at a real competitive disadvantage.

Generally speaking, millennials are currently in the age group between 18 and 35 as cited here by the University of Southern California and they make up about 40% of the American population. With those kinds of numbers, it is reasonable to conclude that millennials presently hold a large number of leadership positions in American businesses and that number will continue to grow.

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Topics: selling in your trade show booth, interactive marketing at trade shows, trade show selling tips, drawing prospects into a booth, marketing effectively at trade shows, motivating at trade show events

How to Get People to Actually Listen to You

Posted on Tue, Dec 19, 2017

By now, you may have heard of a musical called Hamilton.  In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.  In other words: People are listening to this stuff.  Seeing the way Hamilton captivated such massive audiences -- in less than a year -- fascinates me. How the heck did this thing blow up?

Watching the progress and near-instant success of Hamilton is really a lesson in why people listen -- not just to a hit musical, but to a person, a podcast, or anything, really. A lot can be learned by looking into those reasons, especially for marketers. To what and whom do people listen? Why? And how can we get them to listen to us? 

To answer those questions, we did some research on the listening process, our motivations for listening, and more.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, tradeshow marketing, creative ideas for design, exhibit marketing,, interactive marketing at trade shows

Mistakes to Avoid When Ordering Event Technologies

Posted on Tue, Apr 11, 2017

 
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Topics: chicago trade show services, trade show technology, trade show services, interactive trade shows, trade show av, interactive marketing at trade shows

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