7 min read
Karin Roberts: Tue, May 03, 2016
Twitter is jam-packed with social media contests run by businesses from various industries – and it’s not surprising why. The social network makes it...
3 min read
Karin Roberts: Thu, Apr 28, 2016
At a trade show event the people that are in your booth are the people that will be representing your company at a show. A successful, motivated, and...
2 min read
It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here]...
Karin Roberts: Mon, Apr 11, 2016
As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of...
3 min read
Karin Roberts: Thu, Apr 07, 2016
Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth...
5 min read
Karin Roberts: Tue, Feb 23, 2016
Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought...
2 min read
Karin Roberts: Tue, Jan 26, 2016
As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more...
1 min read
Karin Roberts: Tue, Jan 19, 2016
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...
3 min read
Karin Roberts: Tue, Jan 19, 2016
Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money...
3 min read
Karin Roberts: Thu, Jan 07, 2016
With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience...