3 min read
Karin Roberts: Wed, Aug 17, 2016
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the...
4 min read
Karin Roberts: Mon, Aug 08, 2016
It should come as no surprise that marketing to Millennials is not the same as marketing to other generations of consumers, which has big...
2 min read
Karin Roberts: Thu, Jul 28, 2016
First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is...
2 min read
Karin Roberts: Tue, Jul 26, 2016
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their...
3 min read
Karin Roberts: Tue, Jul 12, 2016
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, working in a trade show booth, or...
3 min read
Karin Roberts: Tue, Jun 21, 2016
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving...
1 min read
Karin Roberts: Thu, Jun 09, 2016
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
2 min read
Karin Roberts: Tue, Jun 07, 2016
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard...
1 min read
Karin Roberts: Tue, May 31, 2016
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them...
2 min read
Karin Roberts: Tue, May 10, 2016
Our big spring trade show exhibit season will be wrapping up at the end of this month - now is the time to ramp up for the fall season of trade show...