How Video Marketing at Trade Shows Can Lead to Incredible ROI
January 26, 2016
As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more likely to be a repeat exhibitor if they feel your event offers a great return on investment. Video marketing is one of your exhibitors' most cost-effective tools. Thanks to today's sophisticated editing software and hardware, the number of boring marketing videos has been drastically reduced over the last decade. Gone are the days of dull, monotone infomercials that used to plague trade shows.
Today's professional, captivating videos can increase your exhibitors' trade show presence - and consequently, their profits. With 73 percent of U.S. consumers being more likely to make a purchase after viewing a video, it's even more important to employ this marketing tool.
Video Marketing Reduces Exhibitor Overhead
From printing brochures to decorating the booth itself, trade shows can be a significant expense for exhibitors. Worse still, an uninspired booth can go unvisited for the duration of your event. Visitors can overwhelm booth stuff or simply stuff your exhibitors' brochures into bags or briefcases, never to be read.
A short, engaging video that powerfully broadcasts an exhibitor's brand message and showcases their products can do far more to engage their target demographic - for far less cost. With video marketing, trade show visitors get the information they need to make educated decisions about exhibitors, providing increased opportunity for booth staff to engage with them. Best of all, exhibitors can "set it and forget it."
Videos Can Be Repurposed
Who doesn't like a marketing tool that can be used over and over again? Summit Video's trade show videos capture your exhibitors' best features and make their products and services shine. These videos can be posted to their website, YouTube account or social-media communities, contributing to an overall image of professionalism and quality long after your trade show is over.
Just like you, your exhibitors are looking for ways to improve their bottom line and ensure their trade-show attendance generates real results. Although video marketing has a proven track record, with 73 percent of B2B marketers who use it reporting positive results, many of your exhibitors may not know how inexpensive and simple it can be to have their very own video for their booth.
We Can Help
By partnering with Summit Videos, you can provide your exhibitors with access to customized, broadcast-quality marketing videos - and earn a revenue share. In addition, we can help promote your event itself by creating compelling videos showcasing the trade show and your exhibitors. Contact us today to start the conversation!
Guest Blogger: John Trefry, Founder & CEO, Summit Videos. John created Summit Videos, a company focused on creating broadcast-quality video content for trade shows, conferences and exhibitions.
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