Trade Show Display Marketing Tips and Advice

The 15 Types of People You’ll Meet at a Conference

Posted on Thu, Oct 13, 2016

This blog is hilarious if nothing else.  It shows you the different types of people that you can meet in your trade show booth during a event.  It is SO TRUE!  So when you are working your next booth - make sure to qualify your prospect and determine if they are the right candidate for your product or solution.  Remember these images and and quickly try to determine if you should be focused and spending your quality time talking to this prospect - or just thank them for stopping by and move on to the next person.  Remember - your job is to collect qualified candidates from the trade show to help grow your company's bottom line!  
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Topics: trade show plan, trade show tips, trade show prospecting, trade show selling

6 Tips for Trade Show Press Releases

Posted on Tue, Oct 11, 2016

If your brand has a presence at industry events, you have a story to tell.  Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. Media and consumers alike pay close attention to event news, and if your company is participating in a show, your brand should be part of the conversation around it.

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Topics: trade show press releases, trade show tips, Trade Show News

Top 10 Inside Tips on Trade Show Selling

Posted on Thu, Sep 29, 2016

A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.  

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Topics: trade show tips, trade show selling, tradeshow selling, selling on the trade show floor

How to Book a Meeting in Three Simple Steps

Posted on Thu, Sep 22, 2016

In order to sell someone, you first have to get them to take a meeting with you. And as salespeople know, this is far easier said than done.  Reps make countless calls each day, hoping and praying that one of their prospects will pick up the phone. Finally, someone does -- and what do they say? "I'm too busy for this.", "Can you just send some information?", "Is this a sales call?" *Click.* You probably didn't even get the chance to pull out your attention-grabbing statistic or perfectly phrased value proposition before the call ended. Back to square one.

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Topics: trade show plan, Trade Show Marketing, trade show tips

What Would Shakespeare Say to Exhibitors?

Posted on Tue, Sep 20, 2016

Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had the opportunity to see an original copy of Shakespeare’s First Folio, on loan to my local library as part of a nationwide tour, and it got me started thinking … Now even though I was an English major, I haven’t read all of his plays so I don’t know them word-for-word. But one part of the exhibit that really stood out to me was a display of many lines from his work that are now part of our everyday language. It turns out that he penned some universal truths that still apply today … even when it comes to exhibiting.

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Topics: trade show plan, Trade Show Marketing, trade show tips, trade show messaging

Summer Reading to Enhance Your Exhibit Marketing Expertise

Posted on Wed, Aug 17, 2016

During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the latest thriller, why not include a title or two that can make you a better exhibit marketer?  While some of these may be familiar to you because they’ve been bestsellers, the rest haven’t likely been on your “must-read” list. But they should be!

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Topics: trade show plan, trade show advice, trade show tips, tradeshow success, tradeshow tips, trade show books

Connecting with Millennials at Trade Shows

Posted on Mon, Aug 08, 2016

It should come as no surprise that marketing to Millennials is not the same as marketing to other generations of consumers, which has big implications for trade shows and other events. The good news is that Millennials want to develop relationships with the businesses that reflect their interests, they prefer face-to-face interaction, and they identify with and support their favorite brands. The bad news is that they are hard to reach through traditional marketing approaches and channels. That means that trade show marketers need to create experiences in their exhibits that will draw in Millennial buyers.

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Topics: trade show plan, Trade Show Marketing, face-to-face marketing, trade show tips, trade show messaging, tradeshow tips

Hey Good Lookin' – Top 5 Trade Show Design Best Practices

Posted on Thu, Jul 28, 2016

First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. An attention-getting booth design is essential for generating interest from the passers-by. In fact, recent studies reveal that visitors only peruse a display for 3 to 5 seconds before deciding to engage or move on. Whether it’s a table-top at a local networking mixer or the lollapalooza of shows for your industry, appearances matter. Here are 5 best tips for a well-designed display:

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Topics: trade show booth, trade show design, trade show tips, trade show display, trade show exhibit, trade show booth design

Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)

Posted on Tue, Jul 26, 2016

Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage.  One of the best aspects of social media tools is that they open up the lines of communication far beyond your own individual circle of influence. By using the various tools, you can reach not only your clients and prospects, but also industry thought leaders and members of the media. After all, one of the top reasons attendees come to shows is to discover new ideas or solutions – give them a reason why they should come see you! Here are a few tips to help get your social media strategy in place.

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Topics: trade show booth, trade show tips, booth for a trade show, tradeshow tips

28 Apps Every Sales Rep Needs on Their Phone

Posted on Tue, Jul 12, 2016

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, working in a trade show booth, or running to a team training. With this in mind, mobile access to sales systems aren't just a nice to have -- they're a necessity.   But besides company software, salespeople can also download productivity, educational, travel, and other just plain useful apps to optimize their time on the road. Here are 28 of our favorites. 

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Topics: Trade Show Marketing, trade show tips, marketing at events, tradeshow tips

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