The 2016 economic forecast for trade show marketing
April 11, 2016
As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of EXHIBITOR Magazine's 2016 Economic Outlook Survey, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, 2016 is likely to be a repeat of last year in terms of show schedules and budget allocations. But with one-half of respondents considering new builds in the next 12 months – and 85 percent anticipating larger returns on their exhibit-marketing investments than in 2015 – it appears face-to-face marketers are still mostly optimistic, despite slower-than-desired economic increases.