2 min read
Karin Roberts: Thu, Oct 01, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...
3 min read
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...
3 min read
Karin Roberts: Tue, Jul 08, 2014
With so many electronic methods of recording lead information you would think the old manual lead sheet should be showcased at the Smithsonian with a...
1 min read
Karin Roberts: Tue, May 27, 2014
The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space. Someone must be doing...
1 min read
Karin Roberts: Tue, May 06, 2014
I once heard a speaker say that exhibition planning should include reference to Murphy’s Law – “What ever can go wrong, will.” There is so much that...
2 min read
Karin Roberts: Thu, May 01, 2014
If you were to write a Passion Statement for yourself or your organization, what would it say? What are you passionate about? What drives you to jump...
5 min read
Karin Roberts: Tue, Feb 25, 2014
Do you know if the gifts from your event are choking hazards? Should you label items even if the swag is given to adults? The issue of product safety...
2 min read
Karin Roberts: Tue, Feb 11, 2014
There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called...
3 min read
Karin Roberts: Thu, Dec 05, 2013
Is the practice of setting measurable and achievable sales objectives at a trade show the most effective way to plan? Think about it. Most exhibitors...
2 min read
Karin Roberts: Tue, Nov 26, 2013
You know that using promotional items at a trade show is a good idea. But what you might not know are some practical ways about how to use those...