2 min read
Karin Roberts: Tue, May 24, 2022
The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...
3 min read
Karin Roberts: Tue, Apr 12, 2022
The Center for Exhibition Industry Research (CEIR) reports that the U.S. business-to-business (B2B) exhibitions industry improved significantly in...
4 min read
Karin Roberts: Tue, Mar 15, 2022
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up...
4 min read
Karin Roberts: Tue, Mar 01, 2022
Pandemic-related shifts in both company protocols and consumer behaviors have forever changed the ways in which we come together for industry events...
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
3 min read
Karin Roberts: Tue, Dec 21, 2021
Since March, the world has wondered when we can return to normal, including the tradeshows and exhibitions we’ve attended in the past—the way we’ve...
8 min read
Karin Roberts: Tue, Aug 24, 2021
The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...
4 min read
Karin Roberts: Tue, Aug 17, 2021
For years, lead retrieval has promised event professionals and their exhibitors more than it’s delivered. But now thanks to mobile technology,...
2 min read
Karin Roberts: Thu, Jul 22, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of...
6 min read
Karin Roberts: Thu, May 20, 2021
Trade secret: While uncertainty is the only certainty going forward, a few simple shifts in strategy and thinking are all it takes to safeguard...