6 min read
Karin Roberts: Tue, Apr 27, 2021
The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions,...
6 min read
Karin Roberts: Thu, Apr 15, 2021
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in...
3 min read
Karin Roberts: Thu, Apr 08, 2021
Given the buzz created by digital marketing, most of the people have stopped believing in the potential of trade shows. People have very strong...
2 min read
Karin Roberts: Tue, Apr 06, 2021
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will...
4 min read
Karin Roberts: Tue, Mar 23, 2021
Wouldn’t it be amazing if every lead entered your pipeline convinced your product is for them, ready to sign on the dotted line? Well, maybe that...
3 min read
Karin Roberts: Tue, Dec 15, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass...
4 min read
Karin Roberts: Thu, Sep 03, 2020
Atlanta’s once mighty convention and trade show industry has been shredded by the pandemic. But it’s getting a glimmer of what once was. And a hint...
4 min read
Karin Roberts: Thu, Jul 16, 2020
You've spent hours prospecting: researching, making warm calls, reaching out after the trade show event via email and on social media. If you have...
1 min read
Karin Roberts: Thu, Dec 19, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From...
2 min read
Karin Roberts: Tue, Oct 08, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...