3 min read
Karin Roberts: Tue, Mar 24, 2026
At major trade shows, hundreds of booths compete for attention. Bright graphics, bold messaging, and creative layouts can help—but what truly makes a...
3 min read
Karin Roberts: Thu, Mar 27, 2025
Navigating the complexities of trade show events requires a strategic blend of physical and digital elements. By carefully planning each stage—from...
2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
5 min read
Karin Roberts: Thu, May 30, 2024
Given the substantial investment in exhibits, company executives are eager to see the returns they're receiving. Without concrete data to demonstrate...
2 min read
Karin Roberts: Tue, Aug 01, 2023
T he exhibition industry has made a significant recovery in 2023 and has reached pre-pandemic levels in many parts of the world, according to UFI,...
5 min read
Karin Roberts: Wed, Jun 14, 2023
Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade...
3 min read
Karin Roberts: Thu, Sep 29, 2022
During its annual Predict Conference, currently being held at MGM National Harbor outside Washington, D.C., the Center for Exhibition Industry...
7 min read
Karin Roberts: Thu, Aug 18, 2022
The email inbox has always been a direct line of communication between consumers and retailers. Now email marketing is being used for all facets of...
5 min read
Karin Roberts: Tue, Aug 09, 2022
UFI , the Global Association of the Exhibition Industry, has released its latest flagship Global Exhibition Barometer research report, designed to...
4 min read
Karin Roberts: Thu, Jun 02, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...