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By Karin Roberts - August 18, 2011

What is the average cost to close a tradeshow lead?

In this world of trying to cut costs and make sales and profit for your company - I was wondering what you think of these statistics: The average cost to close a sale with an exhibition lead in 2010 was $2,224 9including costs to identify a potential customer and 3.5 sales calls to the prospect). ...