3 min read
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...
6 min read
Karin Roberts: Thu, Apr 15, 2021
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in...
4 min read
Karin Roberts: Tue, Jan 26, 2021
How do you measure your marketing efforts in a time of upheaval? It’s a pretty stark question, and one I’ve been asking myself a lot lately. As the...
3 min read
Karin Roberts: Tue, Dec 15, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass...
4 min read
Karin Roberts: Thu, Nov 19, 2020
Direct mail at first glance might appear to lack the glitz and glamour of digital marketing, which a few decades ago burst onto the scene with the...
5 min read
Karin Roberts: Thu, Jun 11, 2020
From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy,...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
12 min read
Karin Roberts: Thu, Mar 12, 2020
In recent years, there's been a common misconception that Gen Z and millennial's are essentially the same. When companies discuss reaching younger...
1 min read
Karin Roberts: Tue, Dec 17, 2019
It's as simple as ONE...TWO...THREE. You can have a great show or you can have a mediocre show. The old saying "you put into it what you get out of...
9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...