Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

marketing effectively at trade shows

trade show success

3 min read

From Booth to Business Growth: A Better Approach to Trade Show Marketing

Picture of Karin Roberts Karin Roberts: Thu, Apr 23, 2026

Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...

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2 min read

Unlocking Your Potential at World of Concrete — Don’t Let Your Booth be an Afterthought

Picture of Karin Roberts Karin Roberts: Thu, Oct 30, 2025

Trade shows are more than just four days on the floor — they’re a high-stakes marketing opportunity, a lead-generation engine, and a brand statement...

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2 min read

The Unseen Costs of Avoiding Trade Shows

Picture of Karin Roberts Karin Roberts: Thu, Apr 17, 2025

Every company looks for ways to streamline budgets and enhance returns. In the pursuit of financial efficiency, trade shows, often perceived as a...

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14 min read

Initiate Your Trade Show Marketing Campaign

Picture of Karin Roberts Karin Roberts: Tue, Feb 11, 2025

Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...

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3 min read

How to Stand Out When AI Makes Everyone Sound Goods

Picture of Karin Roberts Karin Roberts: Tue, Jan 28, 2025

I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just...

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5 min read

Key Strategies for Effective Trade Show Exhibit Messaging

Picture of Karin Roberts Karin Roberts: Tue, Nov 05, 2024

A trade show is essentially a massive contest for grabbing attention. Imagine the barrage of noise and distractions that an average attendee...

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3 min read

When Do We Really Need Face-to-Face Interactions?

Picture of Karin Roberts Karin Roberts: Tue, Sep 17, 2024

Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...

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1 min read

Talking Video Power at Trade Show Events

Picture of Karin Roberts Karin Roberts: Tue, May 09, 2023

YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be...

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5 min read

A Future Vision for Trade Shows

Picture of Karin Roberts Karin Roberts: Thu, Mar 02, 2023

The Covid pandemic has had a profound impact on the meetings industry. Trade shows have largely returned to the same formats as before 2020, despite...

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3 min read

Event Notifications: How To Best Notify Attendees?

Picture of Karin Roberts Karin Roberts: Tue, May 31, 2022

There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...

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