3 min read
Ways to Use Video to Market Trade Shows
Karin Roberts: Tue, Feb 27, 2018
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re...
marketing effectively at trade shows (7)
3 min read
6 Ways to Bring Stalled Deals Back From the Dead
Karin Roberts: Thu, Feb 22, 2018
When a deal stalls, it’s tempting for the salesperson to unknowingly put themselves first. We’ve all been guilty of it at one time or another. You...
6 min read
How to Sell Anything to Anybody
Karin Roberts: Tue, Feb 06, 2018
In Jill Konrath's opinion, the salesperson is the primary differentiator in B2B purchases today. As products and services become increasingly...
6 min read
30 Types of Sales Trigger Events and How to Track Them
Karin Roberts: Tue, Jan 23, 2018
Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...
4 min read
Three ways to get strategic with your trade shows in 2018
Karin Roberts: Tue, Jan 16, 2018
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...
1 min read
New Blog and White Paper Series to Highlight Effective Trade Show Marketing
Karin Roberts: Thu, Dec 21, 2017
Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and...