5 min read
Karin Roberts: Tue, May 17, 2022
Attending a trade show can be an expensive proposition for even the most budget-conscious traveler. Who hasn’t gotten sticker shock from the rising...
4 min read
Karin Roberts: Tue, Mar 15, 2022
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up...
2 min read
Karin Roberts: Tue, Feb 08, 2022
The old adage of “the more things change, the more things stay the same” applies to a handful of industries, and the meeting/event planning business...
3 min read
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...
4 min read
Karin Roberts: Thu, Oct 28, 2021
Wondering why it is important to design a brochure for your company. Truth is with this tool you can market your products and services in a...
5 min read
Karin Roberts: Tue, Oct 12, 2021
In what was perhaps the strongest argument to date calling for the full return of in-person professional gatherings, leaders from the business and...
6 min read
Karin Roberts: Thu, Sep 02, 2021
From technical knowledge to crisis communications plans to a healthy dose of empathy, event professionals discuss the skills and traits most crucial...
11 min read
Karin Roberts: Thu, Aug 26, 2021
It seems like a very long time since anyone attended a major tradeshow. COVID-19 has stuck around for a lot longer than anyone could have ever...
8 min read
Karin Roberts: Tue, Aug 24, 2021
The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...
3 min read
Karin Roberts: Tue, Jun 15, 2021
In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Trade shows have the...