2 min read
Karin Roberts: Thu, Oct 29, 2020
COVID-19 has had a tremendous impact on every industry. While some businesses have experienced unprecedented growth— the toilet paper industry, for...
3 min read
Karin Roberts: Tue, Sep 22, 2020
To showcase measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is...
4 min read
Karin Roberts: Thu, Sep 03, 2020
Atlanta’s once mighty convention and trade show industry has been shredded by the pandemic. But it’s getting a glimmer of what once was. And a hint...
9 min read
Karin Roberts: Thu, Aug 20, 2020
Marketing on social media has become an integral part of running a business, but knowing what to post can be difficult for some. Since social media...
3 min read
Karin Roberts: Tue, Aug 11, 2020
Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey &...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
3 min read
Karin Roberts: Tue, Mar 31, 2020
I felt more pressure to create New Year’s resolutions this year than any year previously. Not only was January 1, 2020, the beginning of a new year,...
12 min read
Karin Roberts: Thu, Mar 12, 2020
In recent years, there's been a common misconception that Gen Z and millennial's are essentially the same. When companies discuss reaching younger...
14 min read
Karin Roberts: Thu, Feb 20, 2020
When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when...
2 min read
Karin Roberts: Thu, Jan 02, 2020
If you have had success with digital marketing and other promotional tactics, it is quite easy to write off trade shows. They can be expensive and...