7 min read
Karin Roberts: Thu, May 06, 2021
With vaccinations in arms throughout the world, businesses and organizations are starting the process of at least contemplating a ramp-up back to...
3 min read
Karin Roberts: Thu, Apr 08, 2021
Given the buzz created by digital marketing, most of the people have stopped believing in the potential of trade shows. People have very strong...
3 min read
Karin Roberts: Tue, Mar 16, 2021
Before COVID, 2019 was the best year in the history of the global exhibitions and business events ever, declared David DuBois, CMP, CAE, FASAE, CTA,...
23 min read
Karin Roberts: Tue, Mar 02, 2021
When will large events be allowed to take place? Here are the latest updates from each state, including relaxed restrictions in Nevada, Iowa,...
6 min read
Karin Roberts: Tue, Feb 02, 2021
In-person gatherings will resume eventually, but innovations born during the pandemic will remain. A VIRTUAL PET parade, a “social shouting” Slack...
3 min read
Karin Roberts: Thu, Jan 28, 2021
The Covid-19 crisis has accelerated the adoption of new virtual ways of developing leaders and managing teams. But what will happen as we emerge from...
4 min read
Karin Roberts: Tue, Jan 26, 2021
How do you measure your marketing efforts in a time of upheaval? It’s a pretty stark question, and one I’ve been asking myself a lot lately. As the...
3 min read
Karin Roberts: Tue, Dec 15, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass...
4 min read
Karin Roberts: Thu, Nov 19, 2020
Direct mail at first glance might appear to lack the glitz and glamour of digital marketing, which a few decades ago burst onto the scene with the...
2 min read
Karin Roberts: Thu, Nov 05, 2020
Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life? In a Meaningful...