1 min read
Karin Roberts: Tue, May 14, 2019
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it...
1 min read
Karin Roberts: Tue, Jun 06, 2017
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
5 min read
Karin Roberts: Tue, Jan 10, 2017
On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in...
3 min read
Karin Roberts: Thu, Apr 07, 2016
Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth...
4 min read
Karin Roberts: Tue, Dec 29, 2015
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a...
2 min read
Karin Roberts: Thu, May 14, 2015
We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply...
2 min read
Karin Roberts: Tue, Jan 06, 2015
One of my personal pet peeves happens I ask a sales person a question and they don’t know the answer but give one of two responses: They shrug their...
2 min read
Karin Roberts: Tue, Dec 02, 2014
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
2 min read
Karin Roberts: Thu, Oct 23, 2014
Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs...