4 min read
Karin Roberts: Tue, Mar 15, 2022
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up...
3 min read
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
3 min read
Karin Roberts: Tue, Dec 21, 2021
Since March, the world has wondered when we can return to normal, including the tradeshows and exhibitions we’ve attended in the past—the way we’ve...
4 min read
Karin Roberts: Thu, Oct 28, 2021
Wondering why it is important to design a brochure for your company. Truth is with this tool you can market your products and services in a...
4 min read
Karin Roberts: Tue, Sep 28, 2021
Today's marketers know that social media is an excellent and arguably necessary way to connect, communicate and engage with an audience. However,...
6 min read
Karin Roberts: Thu, Sep 02, 2021
From technical knowledge to crisis communications plans to a healthy dose of empathy, event professionals discuss the skills and traits most crucial...
2 min read
Karin Roberts: Thu, Jul 22, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of...
6 min read
Karin Roberts: Thu, Jul 15, 2021
In 2020, the future of incentive travel was uncertain, as programs in dream destinations like Australia, Europe and exclusive islands in the...
3 min read
Karin Roberts: Tue, Jun 15, 2021
In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Trade shows have the...