3 min read
New Rules for Attendee Marketing
Karin Roberts: Tue, Aug 02, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...
trends in trade show marketing (3)
4 min read
16 Excellent Trade Show Marketing Ideas to Get More Leads
Karin Roberts: Thu, Jun 23, 2022
Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...
3 min read
14 Ideas for Clever Conversation-Starters at Meetings and Events
Karin Roberts: Thu, Jun 16, 2022
In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...
3 min read
Event Notifications: How To Best Notify Attendees?
Karin Roberts: Tue, May 31, 2022
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...
4 min read
The Latest Event Marketing Trends and Predictions for 2022
Karin Roberts: Thu, Apr 07, 2022
In many ways, the onset of the coronavirus pandemic marked a profound and dramatic change to the events industry. However, despite the unprecedented...
3 min read
Launch your Event Marketing Program
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...
4 min read
What should a company brochure include?
Karin Roberts: Thu, Oct 28, 2021
Wondering why it is important to design a brochure for your company. Truth is with this tool you can market your products and services in a...
4 min read
11 Steps to Engaging Your Audience on Social Media
Karin Roberts: Tue, Sep 28, 2021
Today's marketers know that social media is an excellent and arguably necessary way to connect, communicate and engage with an audience. However,...
6 min read
5 Incentive Travel Trends to Watch
Karin Roberts: Thu, Jul 15, 2021
In 2020, the future of incentive travel was uncertain, as programs in dream destinations like Australia, Europe and exclusive islands in the...
3 min read
Why And How To Find Good Agency Partners For Branding, Trade Shows And Sales Support
Karin Roberts: Tue, Jun 29, 2021
A successful year in 2020 seemed like a dream as spring came upon us. Collectively, we took stock of our finances, projects and prospects....