Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trends in trade show marketing (5)

3 min read

5 Metrics to help measure Trade Show ROI

Karin Roberts: Thu, May 09, 2019

Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move...

4 min read

Here's Why You Should Keep Exhibiting at B2B Trade Shows

Karin Roberts: Thu, Apr 04, 2019

While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's...

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6 min read

How to Improve Customer Acquisition

Karin Roberts: Thu, Sep 06, 2018

When you're growing and scaling a business, two numbers are more important than anything else: How much it costs to acquire a new customer (or "CAC")...

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2 min read

2016 - Trade Show Exhibiting Will be More Affordable

Karin Roberts: Tue, Jan 05, 2016

The outlook for U.S. growth is brightening and trade show marketing programs are growing as well. The good news for all is dramatically reduced oil...

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