3 min read
Karin Roberts: Tue, Aug 29, 2023
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
2 min read
Karin Roberts: Tue, Aug 15, 2023
A reported 80.4% of meeting professionals say in-person events are their organization’s most impactful marketing channel, according to a report by...
4 min read
Karin Roberts: Tue, Jul 11, 2023
As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...
7 min read
Karin Roberts: Tue, Jun 20, 2023
Advertising has long been a strategy to sell products and services to the public, or at the very least, generate interest in them. But running ads...
4 min read
Karin Roberts: Tue, Mar 14, 2023
Trade shows are a crucial marketing tool for businesses of all sizes, offering an opportunity to showcase products, connect with potential customers,...
6 min read
Karin Roberts: Thu, Dec 22, 2022
Meeting industry professionals must stay on top of industry changes and develop new strategies to emerge as winners in an ever-evolving meetings and...
3 min read
Karin Roberts: Tue, Nov 22, 2022
As consumers are venturing out to peruse goods and services in person again, many exhibiting companies are wondering about the future of trade shows....
6 min read
Karin Roberts: Thu, Oct 27, 2022
How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...
4 min read
Karin Roberts: Thu, Sep 15, 2022
As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked...
2 min read
Karin Roberts: Tue, Sep 06, 2022
Today we’re talking about upcycled art, and why you should include it in your next event. Upcycled displays are fun, eco-conscious activations that...