4 min read
Karin Roberts: Thu, Jul 16, 2026
Attendees are more selective with their time. Marketing budgets are under greater scrutiny. Decision-makers expect measurable results rather than...
2 min read
Karin Roberts: Thu, Dec 04, 2025
Trade shows are built around networking — but too often, those connections stay on the surface. For exhibitors who invest time, money, and creativity...
2 min read
Karin Roberts: Tue, Nov 04, 2025
In 2025, in-person trade shows and live events continue to lead the way as the most powerful channels for generating high-quality leads. There’s...
3 min read
Karin Roberts: Thu, Jun 05, 2025
Discover the latest and most significant data insights from the recent industry reports, which are essential for gaining a comprehensive...
6 min read
Karin Roberts: Tue, May 20, 2025
The Event and Exhibition industry in North America is a diverse and dynamic sector, characterized by a wide array of organizations, each dedicated to...
2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
4 min read
Karin Roberts: Tue, Aug 27, 2024
Whether you have a love-hate relationship with them, trade shows, industry events, and conferences play a crucial role in marketing and...
3 min read
Karin Roberts: Thu, Dec 21, 2023
Exhibition design is a dynamic and ever-evolving field that thrives on new trends and innovative ideas. It has evolved beyond traditional stand...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...