Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show selling (4)

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4 min read

How to Win Against the Competition

Even while you are in a trade show environment, salespeople and prospects rarely want to talk about the same thing. You want to talk about the...

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6 min read

28 Responses to the Dreaded Sales Objection "It Costs Too Much"

Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...

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3 min read

The Best Time to Make a Sales Call in 2017

Well our answer would be : "At ANY trade show event in your booth". But not all calls happen on the trade show floor. Most salespeople are eager to...

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5 min read

19 Terrible, Very Bad Sales Phrases That Turn Prospects Off

Sales is a language game even when you are standing in your booth and drawing in prospects. Salespeople use words to demonstrate value, identify...

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4 min read

6 Ways to Respond When Your Prospect Asks for a Discount

A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions. But you’ll only reap these...

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4 min read

Always Be Closing Is Dead: How to Always Be Helping in 2017

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Alec Baldwin’s character, Blake, is the epitome of the...

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3 min read

3 Conversations Sales Should Have with Marketing to Close More Business in 2017

Planning out your trade show strategy for 2017 can be a huge task. You are driven by trying to drum up business for your sales team to close but they...

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4 min read

12 Essential Things to Do in January to Beat Your 2017 Sales Quota

As we usher in 2017, one thing is at the top of salespeople’s minds: “New year, new quota. How am I going to hit it?” Whether you’re going to...

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4 min read

100 Sales Questions to Truly Understand Your Prospects' Pain

At the heart of every sale is a thorough fact-find. You’ll want to unearth the needs, the wants, and the desires of your prospect so you can present...

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3 min read

5 Questions That Will Make Your Final Close Happen Naturally

From their first conversation to the close, a strong salesperson consistently asks her prospect for small closes. Getting incremental commitments...

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