2 min read
How 3 Salespeople Closed $83,000 of Business at Industry Events
Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...
Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.
2 min read
Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...
4 min read
We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In...
10 min read
Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton...
6 min read
Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday...
3 min read
In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...
4 min read
According to Deb Calvert, author of DISCOVER Questions Get You Connected, most salespeople rely on the same three types of questions: Straightforward...
6 min read
Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...
4 min read
Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a...
6 min read
Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...
2 min read
It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location...