Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show selling (2)

30x50 rental trade show booth

2 min read

How 3 Salespeople Closed $83,000 of Business at Industry Events

Major industry events are all about entertainment, motivation, and connection, right? Well, sure. But they’re also great opportunities for...

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20x20 Rental Exhibits

4 min read

10 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In...

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w432452

10 min read

How to Talk to Pretty Much Anyone About Pretty Much Anything

Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton...

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20x20 trade show exhibit

6 min read

8 Creative Sales Prospecting Ideas You've Never Tried Before

Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday...

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20x20 booth from the tradeshow network

3 min read

3 Powerful Sales Questions to Uncover Customer Needs

In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...

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10x20 inline booth from the trade show network

4 min read

7 Types of Sales Questions Reps Should Use in Every Conversation

According to Deb Calvert, author of DISCOVER Questions Get You Connected, most salespeople rely on the same three types of questions: Straightforward...

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trade show event triggers

6 min read

30 Types of Sales Trigger Events and How to Track Them

Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...

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randmcnallyrendering.jpg

4 min read

50 Budget and Money Questions Salespeople Can Use With Any Prospect

Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a...

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VK-5086dd.jpg

6 min read

40 Questions to Create a Sense of Urgency

Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...

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IMG_0727.jpg

2 min read

Location, Location, Location

It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location...

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